15 AI providers
OpenAI, Azure OpenAI, Anthropic Claude, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, Hugging Face and local Ollama. You are never tied to one provider.
AI-agentic work management platform
AI agents prepare your company's work; you set the direction and decide.
Sales, projects, HR, finance, support, field service and communication in one product and one database. 243 AI agents read the records, find the late task and the slipping deal, and prepare the work to be done.
08:00 — the summary Cortex prepared
Illustrative exampleNo email goes out and no action is applied without approval.
Approval InboxCortex · CRM · projects · HR
From $49 / monthExcl. VAT · Incl. VAT $58.80Free plan available
Not an ERP, not a CRM: the layer that holds both, plus all the rest of your company's work, in one place and runs it with AI.
Accounting and stock stay in SmartERP, e-invoicing in ELPO e-Belge; Cortex reads from them and manages the work.
AI prepares, you decide.
| ERP | CRM | Cortex | |
|---|---|---|---|
| What it holds | Accounting, stock, production | Sales and customers | All of the company's work, in one place |
| Who runs it | People enter data | People enter data | AI prepares, people approve |
| How decisions are made | Someone reads a report | Someone reads a report | A recommendation arrives with its reasoning; you choose |
| At ELPO | SmartERP | Inside Cortex | Cortex |
Tracks
Every piece of work in the company is recorded and reportable in one place: who did what, what is late, who it affected.
Live today
Does
Data entry, opening tasks and assigning them go to an AI agent: it prepares the follow-up email, the task assignment and the recommendation, with its reasoning. You correct and approve.
Partial: it prepares, you approve
Talks
Messaging, email and WhatsApp in the same inbox; the assistant drafts written replies.
Partial: voice assistant on the way
Learns
Measures whether the recommendation you approved worked, and uses that lesson in the next one.
On the way: developed, not yet installed live
Manages
The company's decision brain: it tracks work, recommends, carries out what is approved and learns from the result.
On the way: not yet installed live
The level rises separately in each area of work. Our goal: you run your company with AI.
Level 0
People do it.
Level 1 Today
AI recommends, people approve, what is approved is carried out.
Level 2 Target
AI does it, people check.
Level 3 Target
AI manages, people set the direction.
The customer is in the CRM, the project in another tool, the task in Excel, the ticket in email, the approval on WhatsApp. Nobody sees the whole picture; a late job is noticed only when the customer calls.
Today
In Cortex
All part of the same record. No integrations to write between them, no data copied from one place to another.
Cortex's agents exist to get work done, not to chat. Every agent follows the same five steps.
Keeps watching tasks, deals, support tickets and the team's workload.
Picks out the late task, the deal whose close date slipped, the customer no one has touched in a while.
Writes the follow-up email, the task assignment or the recommendation, with its reasoning.
Does routine work within its authority on its own; updates a person's own task.
Anything that goes outside the company, and assigning work to someone else, never happens without your approval.
“The close date has passed and there has been no contact for 30 days; close it as lost or set a new date.”
CRM › Revenue Intelligence › Deals at risk
Cortex's AI follows the same rule in every task.
| Situation | Example | What happens |
|---|---|---|
| The person's own work | Updating a task, setting a reminder, drawing up a summary | It does it itself |
| Work beyond their authority | Assigning work to someone else, changing another team's record | Goes to the manager for approval |
| Anything leaving the company | E-mail, WhatsApp, a social media post | Always asks for approval |
The most expensive problem in a company is a goal nobody argues with and nobody reads the same way. Cortex turns that from a meeting held once and forgotten into a process.
General manager, unit heads, project managers — whoever you pick gets three questions: What has to change in your unit this quarter? What should we stop doing? What does success look like? Not answering is a valid answer; nobody is pushed.
The responses are brought together: shared themes, views that contradict each other, and subjects nobody raised are listed separately. This is not a decision — it is the picture put in front of the CEO.
Read the raw responses one by one, edit the synthesised text, or simply write your own direction. Once the decision is published, the AI agents track everyone against it.
AI prepares, a person decides. Cortex does not write your strategy for you. It gathers the input, makes the contradictions visible, and leaves the decision to you.
When the direction is already clear, you can skip the input round and write it straight away. Which priority a piece of work belongs to is chosen by people today; the AI that links new work to priorities on its own is still in development.
Try Cortex liveThe product is the same in every sector; what differs is which work is tied to a deadline and which record carries evidential value. There is a separate summary for each of the 4 sectors, stating what it tracks and what it does not.
From CRM to HR and project management to the call centre and help desk; field service management, financial analysis and ERP integration included. On the communication side messaging, voice and video calls, softphone — Cortex has 396 screens. Cortex AI ties them all together intelligently.
Modules in this category:
Modules in this category:
Modules in this category:
Modules in this category:
Modules in this category:
The groups in the product's own menu and how many modules each holds. The five blocks above show the most used ones with screenshots; this table gives all of them.
The orchestration layer that coordinates the other agents. It switches between 15 LLM providers, calls tools and runs the approval flow; routine work it handles itself, decisions it queues for you. The phone agent books appointments with the caller's consent and opens a real support ticket; Conversation Intelligence turns an uploaded call recording into a transcript and analysis.
Gantt, critical path (CPM), PERT and earned value (EVM) together. Project-to-project and task-to-task dependencies are defined, so when one task slips the critical path shows which tasks and which projects are affected and highlights the bottleneck. Baseline comparison, capacity levelling and MS Project import included. Rules set who works in each kanban column and who may move a card to which column, with which approval; a task can be moved to another project.
Managing a set of projects rather than one. Cost-value portfolio view, Monte Carlo risk simulation and optimisation suggestions of the kind "delay project C and project A speeds up".
Team pace and health: cycle tracking, velocity insights, Planning Poker estimation and team chemistry analysis.
Messaging, voice and video calls and a SIP softphone in one interface. WhatsApp, Telegram, Instagram, Facebook, email and web chat land in the same inbox; AI turns the meeting transcript into a summary and action items. You choose who sees a connected WhatsApp line — by person, project, unit or company; messaging carries voice messages and attachments.
The sales line from lead to contract: pipeline, quotes, CPQ, invoices, contracts, sales funnel and forecast. In the customer 360 view the support ticket and the project sit on the same card.
Campaign design, audience and channel execution; conversion is measured on the same data as the CRM leads.
Building screens without code: drag-and-drop page designer, form and flow designer, data source binding, dashboard builder and whiteboard.
WhatsApp, Telegram, Instagram, Facebook, email and web chat collect in one inbox, and an incoming message can open a support ticket by itself. Who sees customer messages is set channel by channel, and every conversation gets an owner.
Invoicing, collection and cash flow tracking. Bank accounts and cash movements in one place; money received is matched to the invoice in one click and an issued invoice becomes a receivable on its own. Cash flow shows the coming months, receivables are aged, partial payments are recorded and the bank statement is reconciled line by line with ERP records.
Employee records, leave and absence, recruitment (ATS) and training (LMS). Turkish payroll parameters — social security, banded income tax, stamp duty, cumulative base — are defined. Performance 360, competency matrix and workforce planning included. The HR Manager role runs salaries and payroll without being a system administrator; the company chooses how long interview recordings are kept.
Support tickets, ITSM processes and the contact centre together. A ticket is routed to the field, repaired in the workshop and closed with a signed handover — all on the same customer card.
Electronic signing of approvals and handover documents; RSA-signed approval records and the eSignature infrastructure.
Ready configuration for more than twenty industries — sector-specific fields, processes and report sets.
Collaborative document editing inside the platform (OnlyOffice), version history, and files attached to the related project or customer record. Files are organised in a folder tree by drag and drop and search covers subfolders; in Visual Review each reviewer gives their own decision.
Ready-made reports plus your own dashboards; data compared by project, team and customer. The report builder has calculated fields, filters and grouping; pivot tables and drill-down work on your real data. Scheduled reports and dashboards go out by e-mail, and Power BI and Tableau pull the data directly.
Condition-action rules and n8n-based flows. Over two hundred ready templates, version history and step-by-step debugging. Automations run step-by-step processes: they wait for approval, assign a task, wait for a set time. External systems trigger an automation through a webhook and Cortex events are pushed to external systems instantly; forms run step by step and accept files.
Connections to WhatsApp Business, Telegram and SMS.
Helper tools that do not belong to the groups above, plus extra screens used across the platform.
4 modules, one customer card. Support ticket → Field service dispatch → Workshop repair → Signed delivery — all on one timeline.
Help Desk Phone, email, web form, WhatsApp, Telegram, social media — tickets from 7 channels. Rule-based auto-assignment, SLA tracking, AI suggestions (category, priority, assignee; applied only on approval).
Field Service Service form, seal management, audit form — field model as-is. Mobile technician app, location tracking, equipment history.
Depot Repair Device intake, fault diagnosis, quote, repair, quality control, delivery. Status tracking via customer portal. Integrated parts inventory.
ITSM Lean design for internal IT support. Incident, change, asset (CMDB), service catalog — ITIL aligned.
Customer service, finance, marketing, documents and analytics — all in one Cortex platform.
Some units report to two places at once. Internal audit reports functionally to the audit committee and administratively to the general manager. Cortex shows that second line separately, as a dashed line.
An enterprise buyer's first two questions: where does the data live, and which model does the AI run on. Cortex leaves both to you.
OpenAI, Azure OpenAI, Anthropic Claude, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, Hugging Face and local Ollama. You are never tied to one provider.
You add your provider key in Settings and pay the provider directly. The key belongs to your account and is never used by another account.
In both setups the database is your account's own. On your own server, if the annual renewal ends, CRM, projects and HR keep running; only the cloud services stop.
Connect outside AI tools with MCP; Cortex's agents talk to other systems' agents over the A2A protocol.
Permission, deal, contract and deletion records are sealed in a SHA-256 chain and cannot be changed afterwards. The KVKK/GDPR desk is in the administrator's hands.
Jira is a work-tracking product and presents itself as one. The difference is not quality but scope: in Cortex all of this work sits in one product and one data model.
| Capability | Cortex | Jira | Source for Jira |
|---|---|---|---|
| Kanban, Scrum board, sprints | Yes Kanban and Sprint tabs on the project page | Yes Core of the product, including the free plan | Atlassian, Jira pricing |
| Multi-team planning and roadmap | Yes Programmes under a portfolio, plan reference, critical path, capacity | Premium or Enterprise plan Atlassian now calls this "cross-team planning"; formerly Advanced Roadmaps | Atlassian, Jira pricing |
| Help desk | Same product, same licence Tickets, response targets, queues | Separate product Jira Service Management, licensed per agent | Atlassian, JSM pricing |
| Customer relationships | Yes Opportunity, quote, order and invoice in one chain | Not in the product definition Those who need it install an app | Atlassian, what is Jira |
| Human resources | Yes Employee record, leave, org chart | Not in the product definition | Atlassian, what is Jira |
| Field service | Yes Equipment, location, service form | Not in the product definition | Atlassian, what is Jira |
| Data model | Every module of the account in one database Project, customer, personnel, support and service records are linked | Project and service management are separate products They work side by side with separate licences | Atlassian, JSM pricing |
| AI | Yes, no credit counter The account uses its own provider key | Capped by credits 25, 70 or 150 Rovo credits per user per month | Atlassian, Jira pricing |
The Jira details come from Atlassian's own pages; re-checked on 27 September 2026.
Rutin işi kendisi yapar, karar gerektireni onayınıza sunar.
Cortex AI doesn't just hand you reports — it handles the routine work itself and brings what needs a decision to you. Here are 6 real scenarios.
The AI chief of operations summarises what happened last week and what's risky this week. (Weekly recap + risk alerts auto-prepared.)
When a new lead arrives, the rules you define do the scoring: source, sector, opportunity amount, whether there is an email or phone, and activity count add or subtract points. (Rule-based lead scoring.)
Cloud Voice connector (beta) — auto-calls leads, speaks Turkish, captures intent, books meetings. (Cloud Voice connector beta — calls leads in Turkish, books meetings.)
Employee and contract records are kept in one place across countries; visa and work-permit dates are tracked and currencies are converted. EOR provider API integration and multi-country payroll are on the roadmap.
Cortex ships with an Open Banking connector compliant with the official ÖHVPS v2.0 spec published by TCMB and BKM. All Turkish banks are reached through a single BKM GEÇİT gateway — the bank list is fetched at runtime.
Production activation: customer/operator side needs YÖS pre-registration + eIDAS QWAC certificate + BKM contract. ELPO advises throughout the process.
No separate server — the engine is built into Cortex. Process deploy + version + user task + gateway expressions + audit history.
It scans your PostgreSQL automatically, finds PII (TCKN/IBAN/email/card), masks it — ready for KVKK + GDPR compliance. Federated query for cross-table SELECT.
It simulates your processes 1000 times, produces p50/p90/p95/p99 distributions, finds the bottleneck. What-if scenarios for decision support.
Field technicians work from step-by-step instructions — device type, duration, 3D model address and steps are in the instruction; the session closes with an accuracy percentage and the accuracy trend is tracked.
Autonomous outbound calls (Bulut Sesli Çağrı beta) — speaks Turkish, understands intent, books appointments. Plugs directly into AI SDR cadence.
Trigger 5 RPA platforms from one interface. Webhook callback + execution tracking + trigger from BPMN.
Tick the platforms you want out of 10 for a job posting — each one shows its publishing method (direct API, XML feed or job page) and whether approval is needed.
Cortex AI uses OpenAI, Azure OpenAI, Anthropic Claude, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, Hugging Face, Ollama — 15 AI providers. Free-chain fallback (Groq → Qwen → Gemini → OpenRouter) keeps cost near zero with low latency.
Orchestrator that coordinates every AI agent. CEO morning brief, decision queue, follow-up enforcer.
10+ agents: lead qualification, churn prediction, next-best-action, proposal drafting, customer 360°, win/loss analysis.
12+ agents: 360° reviews, career roadmap, pay-equity audit, burnout early warning.
Sprint planning, capacity forecasting, hidden-dependency detection, daily standup, retro facilitation.
elpodocai + elpoknowledge: contracts, invoices, CVs — OCR + NER + categorisation + natural-language RAG queries.
Incident triage, change risk, repeating-issue pattern detection, personalised service catalog.
elpopublish posts directly to 4 networks (Facebook, Instagram, LinkedIn, X), AI content generation.
Cash flow, VAT anomaly, GİB error auto-fix, e-invoice by voice, supplier scoring.
elpovoice + elpotts + elpolive + bulut sesli sağlayıcı: autonomous call centre, voice IVR, Turkish TTS, real-time translation, transcription.
Multi-country employee and contract records + visa and work-permit tracking + currency conversion.
Natural language → app scaffold (page + field + workflow) — writes apps in minutes, not hours.
Candidate and job tracking; one posting goes to the platforms you pick out of 10 in a single distribution record.
Built-in process engine: deploy + start + user task + gateway expressions — no separate BPMN server needed.
Federated query + 8 PII patterns auto-detect (TCKN/IBAN/email/card) + auto-mask + lineage.
Monte Carlo simulation (1000 iter, p50/p95/p99) — bottleneck + sensitivity + what-if.
Step-by-step field instructions + 3D model address — the technician session closes with an accuracy percentage and the trend is tracked.
From messaging to video conferencing, file storage to AI call center — Cortex connects to every ELPO service via ElpoServicesApi. Plus external integrations (Office Suite, Google, WhatsApp, GİB).
Messaging, channel management, bot integration
Video conferencing, screen sharing, meeting recording
Word, Excel, PowerPoint online editing
Workflow automation, no-code integration
Full-text search, typo-tolerant, fast
Business intelligence, dashboard, SQL query
BPMN workflow, process engine
S3-compatible distributed file storage
File sharing, sync, WebDAV
Speech → text, call transcription
Text → speech, natural Turkish reading
Real-time voice AI infrastructure
Direct publishing to 4 networks (Facebook, Instagram, LinkedIn, X) + AI content
Brush-based object removal on images
Image background removal
Internet research with cited answers
Metasearch, 70+ engines in a single query
Document chatbot, Q&A via RAG
50+ PDF tools: merge, split, OCR, sign
HTML / Office → PDF conversion
Remote desktop, field service support
WhatsApp Web protocol connection
No-code LLM flow designer
Monitoring + agent analytics dashboard
Headless CMS, content management
243 AI agents + 82 endpoint execution engine
Posta, Toplantı, Dosya, Bulut Depolama (Office Suite)
Calendar account record; Google/Outlook sync is not live yet
Meta Cloud API v21, webhook
Bot API, messaging, webhook
UBL 2.1, VKN validation
Outbound call + TwiML + Türkçe Neural TTS voice + recording webhook
Multi-country employee, contract and visa records
Connector for the official TCMB Open Banking gateway (activation requires YÖS registration + eIDAS QWAC)
RPA orchestration — bot trigger + callback (5 leading platforms included)
Job posting + XML feed + ATS application tracking
Model Context Protocol — JSON-RPC calls to external AI tools
Agent-to-Agent — .well-known/agent.json + interop with external AI agents
A buyer usually arrives with one need — "I am looking for a CRM" or "I am looking for a help desk". So each of the thirteen module areas is compared against its own competitors separately, including the rows where we come up short.
Comparison based on data as of 8 September 2026
Competitors: Salesforce · HubSpot · Pipedrive · Zoho CRM · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Opportunity and pipeline management | yes | yes |
| Quoting (CPQ) | often an add-on or paid module | included |
| Turkish e-invoicing | specific to Turkey, usually absent | built in (e-Belge family) |
| WhatsApp inbox | extra integration | included, multi-line |
| Pricing | per user per month, tiered | free for 1–2 users, indefinitely |
Where they are stronger: Salesforce has a wider ecosystem (AppExchange) and deeper reporting.
Competitors: Jira · MS Project · monday.com · Asana · ClickUp · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Kanban / list / Gantt | yes (Gantt is an add-on in Jira) | all three included |
| Sprint, backlog, story points | strong in Jira | yes |
| Critical path, WBS, baseline | MS Project's territory | yes |
| Task templates | in most | yes |
| Recurring tasks | yes | yes |
| Projects and CRM in one product | needs a separate product | one product |
Where they are stronger: Jira's plugin ecosystem and MS Project's resource levelling go deeper. For large non-software construction planning MS Project is still strong.
Competitors: BambooHR · Personio · Workday · Bitrix24 HR · local payroll software
| Typical among competitors | Cortex | |
|---|---|---|
| Employee record, org chart | yes | yes |
| Leave and absence | yes | yes |
| Turkish payroll parameters | absent in non-Turkish products | built in — social security, banded income tax, stamp duty, cumulative base |
| Period-based parameters | — | yes (rates that change mid-year calculate correctly) |
| Leaver and handover flow | yes | yes |
Where they are stronger: The payroll engine and its parameters are defined; no payroll period has been run in production yet.
Competitors: Zendesk · Freshdesk · ServiceNow · Jira Service Management
| Typical among competitors | Cortex | |
|---|---|---|
| Tickets, SLA, queues | yes | yes |
| Knowledge base | yes | yes |
| Multi-channel (email, WhatsApp, web) | channels often charged separately | included |
| Support and CRM on the same customer card | separate product or integration | one product |
Where they are stronger: An agent sees the customer's open invoice and sales history on the same screen; with separate products that is an integration project.
Competitors: IFS Cloud FSM · Microsoft Dynamics 365 Field Service · Salesforce Field Service · ServiceMax · Zoho FSM
| Typical among competitors | Cortex | |
|---|---|---|
| Work orders, appointments, routing | yes | yes |
| Mobile field app | yes | yes |
| Field staff see only their own work | needs configuration | built in as a rule |
| Service → invoice → CRM chain | integration | one product |
Where they are stronger: Visibility is a rule of the product rather than a setting, so a misconfiguration does not leak data.
Competitors: Camunda · Bizagi · Signavio · Flowable · Power Automate
| Typical among competitors | Cortex | |
|---|---|---|
| Visual flow designer | yes | yes — drag-and-drop canvas, mini-map, zoom |
| State machine with transition rules | usually a separate product | yes — role, condition and auto-assignment per transition |
| Multi-step approval chain | yes | yes — including timeout and auto-approve on timeout |
| Rule-based automation (event to action) | yes | yes — task, status, assignee, due date and comment events |
| Process versioning and history | yes | yes |
| BPMN 2.0 XML import/export, timer and message events | Camunda's home ground | on the roadmap |
Where they are stronger: Camunda covers far more of BPMN 2.0 (timers, messages, sub-processes, DMN) than we do. Cortex's workflow runs on the product's own data, and that is also its strength: the flow sits on top of the task and the customer instead of shipping data to a separate engine.
Competitors: UiPath · Power Automate · Zapier · n8n · Make
| Typical among competitors | Cortex | |
|---|---|---|
| Triggering robots and flows | from their own platform | all five are triggered from inside Cortex |
| Where the run result is stored | in their own console | in the Cortex record — you can see which job triggered it |
| Credentials and endpoints per connection | yes | yes |
| Import from Jira, MS Project and TFS | separate tooling | in the product |
| Building robots / screen recording | their core business | no — Cortex does not build robots, it runs them |
Where they are stronger: Cortex is not an RPA tool, it is an RPA orchestrator. You build the robot in UiPath; Cortex fires it at the right moment from inside the right job and writes the result back onto that job.
Competitors: DocuSign · Adobe Acrobat Sign · SharePoint · Bitrix24 e-Signature
| Typical among competitors | Cortex | |
|---|---|---|
| Multi-signer signature requests | yes | yes |
| Invitation channel (SMS / email) | usually email | SMS, email or wet signature |
| Audit trail and evidence report | yes | yes — including a verification screen |
| Document templates and auto-fill | yes | yes |
| Signature attached to the record | separate product, joined by integration | sits on the contract, quote or HR record |
| Signing in the field (mobile) | limited | yes |
Where they are stronger: DocuSign's international legal acceptance and certification coverage is broader. Cortex signing comes from the same house as the ELPO e-Signature family; for cross-border contracts the customer should still ask their own counsel.
Competitors: ServiceNow · Jira Service Management · Freshservice · GLPI
| Typical among competitors | Cortex | |
|---|---|---|
| Incident, problem and change records | yes | yes |
| SLA and business-hours calendars | yes | yes |
| Asset inventory | yes | yes |
| Depot repair flow (device in and out) | often an add-on | in the product |
| ITSM and CRM on the same customer record | an integration job | one product |
Where they are stronger: ServiceNow's ITSM depth and process library are more mature at enterprise scale. Cortex wins where the same customer's contract, device and ticket need to live in one place.
Competitors: Hootsuite · Buffer · Sprout Social · Mailchimp · HubSpot Marketing
| Typical among competitors | Cortex | |
|---|---|---|
| Social scheduling and publishing | yes | yes — LinkedIn, Instagram, Facebook, X |
| Email marketing and template builder | yes | yes |
| Landing page builder | may be a separate product | builder in the product, publishing not yet |
| SMS marketing | extra integration | in the product |
| Campaign and sales opportunity in one product | needs integration | one product |
Where they are stronger: On social listening, brand reputation and competitor analysis, Sprout Social and Hootsuite are deeper than we are. Cortex's advantage is that the chain from campaign to opportunity to invoice never breaks.
Competitors: Power BI · Tableau · Looker Studio · Qlik Sense
| Typical among competitors | Cortex | |
|---|---|---|
| Report builder | yes | yes |
| Pivot tables and drill-down | yes | yes |
| Calculated fields | yes | yes |
| Cohort analysis | usually built by hand | a ready screen |
| Scheduled reports delivered by email | yes | yes |
| Data source | connects to anything | Cortex's own data — no setup or modelling needed |
Where they are stronger: Power BI and Tableau are general-purpose BI: they connect to any source and their visualisation range is wider. Cortex reporting is limited to its own data, but in exchange there is no warehouse to build, no model to write and no extra licence.
Competitors: Slack · Microsoft Teams · Zoom · 3CX · Genesys Cloud
| Typical among competitors | Cortex | |
|---|---|---|
| Channels and direct messaging | yes | yes |
| Video meetings | yes | yes |
| Messages attached to a job or task | via add-ons | built in — the conversation sits on the record |
| Contact centre screen and canned responses | yes | yes |
| Softphone and PBX (SIP) integration | 3CX and Genesys own this ground | on the roadmap |
| AI call summaries and analysis | higher tiers | on the roadmap |
Where they are stronger: PBX integration and the softphone are written into the product but the field rollout is not finished; those rows say "on the roadmap" and will keep saying it until it is done. 3CX and Genesys have been doing this for years.
Competitors: Collibra · Alation · Informatica · OneTrust
| Typical among competitors | Cortex | |
|---|---|---|
| Data catalogue | yes | yes |
| Data lineage | yes | yes |
| Data quality rules | yes | yes |
| Personal data (PII) detection | yes | yes — text and record scanning |
| Access reports and retention policy | yes | yes |
| Governance in the same product as the business data | a separate platform | one product |
Where they are stronger: Collibra and Alation specialise in enterprise data governance and manage dozens of sources at once. Cortex governs only its own data — but answering a data-protection question does not require standing up, feeding and licensing a second platform.
All of it in one product, one account, one invoice. Bought separately, CRM, projects, HR, help desk, field service, ITSM, marketing, reporting, communication and data governance mean ten subscriptions, ten integrations and ten support lines.
All competitor product names belong to their respective owners. Comparison is based on publicly available features as of Q2 2026.
There are three levels of authority. Within its own authority the agent handles routine work itself — opening a task for itself, gathering data, drafting. When the work crosses that boundary, such as assigning a task to someone else, it brings the decision to you. Anything leaving the company always requires approval: email, WhatsApp, social posts. Accountability therefore stays clear — a person draws the boundary and the agent works inside it.
As a container it is a work management platform: CRM, projects, HR, ITSM and finance in one product on one data model. Its AI layer sits in a field the industry names in several ways. The umbrella term is agentic AI — Gartner published its first Hype Cycle under that heading in April 2026 and noted it is an ecosystem moving at different speeds rather than a single category. The layer that coordinates Cortex's agents is what the industry calls AI orchestration (agent orchestration); Salesforce and IBM call the same work digital labor or a digital worker platform. "AI COO" is a metaphor for the role, not a defined product category.
Cortex is a work management platform running on the ElpoCore platform that brings CRM, project management, HR, finance, ITSM and BPMN into a single interface. AI agents prepare the work and produce suggestions; the person makes the decision.
No. Cortex's principle is "AI prepares, a person decides", and it is written into the interface. Agents gather the data, make contradictions visible and lay out options; approval and the decision always stay with the user. That is the point that matters to a corporate buyer: audit and accountability remain with a person.
Through the direction-setting flow. Three questions go to the managers the CEO picks: what has to change in your unit this quarter, what should we stop doing, what does success look like. The responses are synthesised, with shared themes, contradicting views and subjects nobody raised listed separately. That is not a decision but the picture put in front of the CEO — the CEO decides, and once published the agents track everyone against it. Not answering is a valid answer.
No. Each customer runs in its own PostgreSQL database — a physically separate database, not row-level separation. Backup, restore, deletion and audit requests can be carried out for a single customer.
No. Prompts, model selection and parameters live in the database, not in product code. Upgrading a model is a record update; no build and no deploy.
No, it is built in. e-Fatura, e-Arşiv, e-İrsaliye and e-Defter run inside the platform, and because ELPO is on GİB's official private integrator list no separate integrator contract is needed.
It is free indefinitely for 1-2 users with no credit card. As the team grows you move to the per-user tariff.
Yes. Who accessed what and who saved what is recorded, and per record you can see who changed what and when.
Yes. Cortex runs in the cloud or on the organisation's own server. In both setups the database belongs to that account alone.
No. The account supplies its own AI provider key, and usage is not tied to a credit counter. The key belongs to the account holder and is not used on any other account.
No. The help desk is part of Cortex; it is not a separate product or a separate licence. Tickets, working-hours-based response targets, queues, technical service and the field team all sit in the same product.
Yes. The interface, document templates and AI output are in Turkish. Content arriving in another language is shown translated, with the original text kept alongside it.
Cortex AI makes decisions in your operation automatically, suggests an action, you approve. CRM + ITSM + project management + social media + EOR + BPMN — one platform for all of them.
Free forever for 1–2 users · No credit card · Start with 243 AI agents + 15 providers · KVKK + GDPR compliant · Your data stays in Türkiye