Cortex is an AI-agentic work management platform.
It handles routine work itself and brings decisions to you.
Project and task tracking, customer relationships, human resources, help desk and field service run in one product, on the same database. No integration is written between them.
Who makes the call?
Cortex's AI follows the same rule in every task.
- It does it itself
The person's own work
Updating a task, setting a reminder, drawing up a summary
- Goes to the manager for approval
Work beyond their authority
Assigning work to someone else, changing another team's record
- Always asks for approval
Anything leaving the company
E-mail, WhatsApp, a social media post
Who makes the call?
Cortex's AI follows the same rule in every task.
| Situation | Example | What happens |
|---|---|---|
| The person's own work | Updating a task, setting a reminder, drawing up a summary | It does it itself |
| Work beyond their authority | Assigning work to someone else, changing another team's record | Goes to the manager for approval |
| Anything leaving the company | E-mail, WhatsApp, a social media post | Always asks for approval |
The org chart shows the real reporting line.
Some units report to two places at once. Internal audit reports functionally to the audit committee and administratively to the general manager. Cortex shows that second line separately, as a dashed line.
- Functional and administrative lines are kept apart; the IIA 1110 structure used for internal audit independence can be set up.
- If a unit is not attached anywhere, Cortex finds it and warns you.
- Someone whose name is not on a record cannot see that record. Every change is logged with who made it.
Cortex and Jira side by side.
Jira is a work-tracking product and presents itself as one. The difference is not quality but scope: in Cortex all of this work sits in one product and one data model.
| Capability | Cortex | Jira | Source for Jira |
|---|---|---|---|
| Kanban, Scrum board, sprints | Yes Kanban and Sprint tabs on the project page | Yes Core of the product, including the free plan | Atlassian, Jira pricing |
| Multi-team planning and roadmap | Yes Programmes under a portfolio, plan reference, critical path, capacity | Premium or Enterprise plan Atlassian now calls this "cross-team planning"; formerly Advanced Roadmaps | Atlassian, Jira pricing |
| Help desk | Same product, same licence Tickets, response targets, queues | Separate product Jira Service Management, licensed per agent | Atlassian, JSM pricing |
| Customer relationships | Yes Opportunity, quote, order and invoice in one chain | Not in the product definition Those who need it install an app | Atlassian, what is Jira |
| Human resources | Yes Employee record, leave, org chart | Not in the product definition | Atlassian, what is Jira |
| Field service | Yes Equipment, location, service form | Not in the product definition | Atlassian, what is Jira |
| Data model | Every module of the account in one database Project, customer, personnel, support and service records are linked | Project and service management are separate products They work side by side with separate licences | Atlassian, JSM pricing |
| AI | Yes, no credit counter The account uses its own provider key | Capped by credits 25, 70 or 150 Rovo credits per user per month | Atlassian, Jira pricing |
The Jira details come from Atlassian's own pages; re-checked on 27 September 2026.
Everyone pulling the same way is a process, not a wish
The most expensive problem in a company is a goal nobody argues with and nobody reads the same way. Cortex turns that from a meeting held once and forgotten into a process.
- 1
Collect the team's input
General manager, unit heads, project managers — whoever you pick gets three questions: What has to change in your unit this quarter? What should we stop doing? What does success look like? Not answering is a valid answer; nobody is pushed.
- 2
Let AI lay out the picture
The responses are brought together: shared themes, views that contradict each other, and subjects nobody raised are listed separately. This is not a decision — it is the picture put in front of the CEO.
- 3
You make the call
Read the raw responses one by one, edit the synthesised text, or simply write your own direction. Once the decision is published, the AI agents track everyone against it.
AI prepares, a person decides. Cortex does not write your strategy for you. It gathers the input, makes the contradictions visible, and leaves the decision to you.
When the direction is already clear, you can skip the input round and write it straight away. Which priority a piece of work belongs to is chosen by people today; the AI that links new work to priorities on its own is still in development.
Try Cortex live
Cortex AI
"Your Company's AI Digital Executive Officer"
Rutin işi kendisi yapar, karar gerektireni onayınıza sunar.
55 dilde çalışır — sağ üstteki dil menüsünden deneyebilirsiniz.
Every Workflow, One Platform
From CRM to HR and project management to the call centre and help desk; field service management, financial analysis and ERP integration included. On the communication side messaging, voice and video calls, softphone — Cortex has more than 80 modules. Cortex AI ties them all together intelligently.
CRM & Sales
Modules in this category:
Project Management
Modules in this category:
Human Resources
Modules in this category:
Communication
Modules in this category:
Calendar & Planning
Modules in this category:
The full module map
The groups in the product's own menu and how many modules each holds. The five blocks above show the most used ones with screenshots; this table gives all of them.
The orchestration layer that coordinates the other agents. It switches between 14 LLM providers, calls tools and runs the approval flow; routine work it handles itself, decisions it queues for you.
Gantt, critical path (CPM), PERT and earned value (EVM) together. Project-to-project and task-to-task dependencies are defined, so when one task slips the critical path shows which tasks and which projects are affected and highlights the bottleneck. Baseline comparison, capacity levelling and MS Project import included.
Managing a set of projects rather than one. Cost-value portfolio view, Monte Carlo risk simulation and optimisation suggestions of the kind "delay project C and project A speeds up".
Team pace and health: cycle tracking, velocity insights, Planning Poker estimation and team chemistry analysis.
Messaging, voice and video calls and a SIP softphone in one interface. WhatsApp Business, Telegram and SMS land in the same inbox; meeting recordings and transcripts are produced automatically.
The sales line from lead to contract: pipeline, quotes, CPQ, invoices, contracts, sales funnel and forecast. In the customer 360 view the support ticket and the project sit on the same card.
Campaign design, audience and channel execution; conversion is measured on the same data as the CRM leads.
Building screens without code: drag-and-drop page designer, form and flow designer, data source binding, dashboard builder and whiteboard.
WhatsApp, Telegram, Instagram, Facebook, email and SMS collect in one inbox, and an incoming message can open a support ticket by itself.
Invoicing, collection and cash flow. e-Fatura and e-Arşiv reach the Turkish revenue administration from inside the platform, with no separate integrator contract.
Employee records, leave and absence, recruitment (ATS) and training (LMS). Turkish payroll parameters — social security, banded income tax, stamp duty, cumulative base — are defined. Performance 360, competency matrix and workforce planning included.
Support tickets, ITSM processes and the contact centre together. A ticket is routed to the field, repaired in the workshop and closed with a signed handover — all on the same customer card.
Electronic signing of approvals and handover documents; RSA-signed approval records and the eSignature infrastructure.
Ready configuration for more than twenty industries — sector-specific fields, processes and report sets.
Collaborative document editing inside the platform (OnlyOffice), version history, and files attached to the related project or customer record.
Ready-made reports plus your own dashboards; data compared by project, team and customer.
Condition-action rules and n8n-based flows. Over two hundred ready templates, version history and step-by-step debugging.
Two-way connections to Google Calendar, Microsoft 365, WhatsApp Business, Telegram, SMS and Turkish e-invoicing.
Helper tools that do not belong to the groups above, plus extra screens used across the platform.
330 modules · 19 grup
Support & Field Services
4 modules, one customer card. Support ticket → Field service dispatch → Workshop repair → Signed delivery — all on one timeline.
Help Desk
Help Desk Phone, email, web form, WhatsApp, Telegram, social media — tickets from 7 channels. Auto-assignment, SLA tracking, AI reply suggestions.
- Omnichannel ticket (7 channels)
- SLA + escalation rules
- Knowledge base + AI suggestion
- Customer satisfaction (CSAT/NPS)
- WhatsApp Business API integrated
Field Service
Field Service Service form, seal management, audit form — field model as-is. Mobile technician app, location tracking, equipment history.
- Service Form (mobile + office)
- Station seal tracking
- Audit form
- Location + GPS routing
- Equipment serial-number history
Depot Repair / Workshop
Depot Repair Device intake, fault diagnosis, quote, repair, quality control, delivery. Status tracking via customer portal. Integrated parts inventory.
- Device intake
- Fault diagnosis + quote
- Repair process + QC
- Parts/stock management
- Customer portal tracking
IT Support
ITSM Lean design for internal IT support. Incident, change, asset (CMDB), service catalog — ITIL aligned.
- Incident management
- Change request + approval
- Asset / CMDB
- Service catalog
- Self-service portal
Additional Module Families
Customer service, finance, marketing, documents and analytics — all in one Cortex platform.
AI Agents in the Field
Cortex AI doesn't just hand you reports — it handles the routine work itself and brings what needs a decision to you. Here are 6 real scenarios.
Monday Briefing
The AI chief of operations summarises what happened last week and what's risky this week. (Weekly recap + risk alerts auto-prepared.)
- This week 12 deals at closing — 4.2M ₺ total
- 3 customers critical for renewal (60 days left)
- Mehmet's project 5 days late — cause: customer response time
- Sales quota: 78% (last week 71%)
Autonomous Lead Scoring
When a new lead arrives the AI analyses past data, assigns a heat score and suggests an owner. (Auto-scores leads + recommends owner.)
- Lead: Ayşe Yılmaz / Konya / Restaurant chain
- Score: 87/100 (high) — sector match + budget match + urgent need
- Suggested owner: Hasan (closed 3 similar deals)
- Suggested first action: Tuesday 14:00 demo + tailored offer
Cash Flow Early Warning
The AI analyses finance data, projects 30/60/90-day cash flow, reports anomalies. (30/60/90-day cash forecast + anomaly alerts.)
- 30-day forecast: +850K ₺ positive
- 60-day forecast: -120K ₺ negative (3 large customers may delay payment)
- Anomaly: ABC Ltd late on last 4 invoices — review credit limit
- Suggestion: cutting payment terms from 60→45 days on 3 active offers gains +320K ₺
Autonomous Voice Outreach (bulut sesli arama)
Cloud Voice connector (beta) — auto-calls leads, speaks Turkish, captures intent, books meetings. (Cloud Voice connector beta — calls leads in Turkish, books meetings.)
- Call: +90 532 *** ** 47 — Topic: Cortex demo invite
- Customer: 'Tuesday works' → AI books the slot, sends calendar invite
- Intent score: 72% interested · Heat: high
- Recording + transcript + sentiment → drops into the CRM card automatically
Global Hiring Compliance Check
AI compares küresel EOR sağlayıcılar for the new hire's country, estimates tax burden, warns about missing documents. (Compares EOR providers + tax burden + missing docs.)
- Employee: Sarah K. / Germany / Senior Developer
- Gross: 75,000 EUR/year → Employer cost estimate: 105,000 EUR (tax 30% + social 20% + EOR fee 8%)
- Suggested provider: EOR Provider B (fastest onboarding in Germany)
- Missing: Sozialversicherungsausweis + Steuer-ID — auto-requested via EOR portal
Talent from 17 Countries.
One Click.
3 küresel EOR sağlayıcı — we connect to the three EOR giants from a single interface. AI picks the right provider, estimates tax burden, auto-requests missing documents.
BKM ÖHVPS v2.0
Ready Connector
Cortex ships with an Open Banking connector compliant with the official ÖHVPS v2.0 spec published by TCMB and BKM. All Turkish banks are reached through a single BKM GEÇİT gateway — the bank list is fetched at runtime.
Production activation: customer/operator side needs YÖS pre-registration + eIDAS QWAC certificate + BKM contract. ELPO advises throughout the process.
Inside Cortex — No Separate Product to Buy Built-In, No Separate Product Required
BPMN Workflow Engine
No separate server — the engine is built into Cortex. Process deploy + version + user task + gateway expressions + audit history.
- Process definition (deploy + version) — XML import
- Process instance + user task + gateway
- Exclusive / parallel / conditional flow
- Service task — webhook + API call
- Audit history (entered/exited/failed)
- Approval workflow + due date + escalation
Data Governance + PII
It scans your PostgreSQL automatically, finds PII (TCKN/IBAN/email/card), masks it — ready for KVKK + GDPR compliance. Federated query for cross-table SELECT.
Digital Twin Simulation
It simulates your processes 1000 times, produces p50/p90/p95/p99 distributions, finds the bottleneck. What-if scenarios for decision support.
- Monte Carlo simulation (1000 iterations)
- p50 / p90 / p95 / p99 distribution
- Bottleneck detection + sensitivity analysis
- What-if scenario comparison
- Process throughput + cost optimisation
MR Field Service (AR)
Remote experts draw live on the field technician's screen — marker, arrow, label. 3D equipment model + session recording + work order link.
- Remote expert ↔ field technician WebRTC link
- 3D equipment model viewer (.glb / .gltf)
- AR annotation (marker + arrow + label) appears on field screen
- Session recording + timeline + WO link
- Location + photo evidence + audit form
AI Voice Outreach
Autonomous outbound calls (Bulut Sesli Çağrı beta) — speaks Turkish, understands intent, books appointments. Plugs directly into AI SDR cadence.
- Outbound autonomous calls (Bulut Telefon REST API)
- Turkish TTS (Türkçe Neural TTS) + speech recognition
- Intent classification: interested / not interested / meeting / price
- Auto-appointment + CRM lead heat score
- Recording + transcription + sentiment analysis
- AI SDR cadence with voice step (email + voice mixed)
5 RPA Platforms, One Console
Trigger 5 RPA platforms from one interface. Webhook callback + execution tracking + trigger from BPMN.
- Kurumsal RPA Orkestratör: Bearer token + tenant + start jobs OData
- Workflow Otomasyon Bulutu: Webhook + API key trigger
- Açık Kaynak İş Akışı: API-KEY + workflow run
- Düşük-Kod Süreç Aracı: Instant flow webhook
- Webhook Otomasyon Aracı: Webhook trigger
Job Board Publishing
Publish to 5 job boards in one click — AI CV parser structures applications automatically + 0-100% match score against the listing.
- LinkedIn JobsGlobal
- IndeedGlobal
- Kariyer.netTR
- Yenibiris.comTR
- GlassdoorGlobal
90+ AI Agents · 14 Providers 90+ Live AI Agents · 14 LLM Providers
Cortex AI uses Anthropic Claude, OpenAI GPT, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, HuggingFace, Anthropic Bedrock — 14 AI providers. Free-chain fallback (Groq → Qwen → Gemini → OpenRouter) keeps cost near zero with low latency.
Cortex AI Management Brain
Orchestrator that coordinates every AI agent. CEO morning brief, decision queue, follow-up enforcer.
Sales & CRM Suite
10+ agents: lead qualification, churn prediction, next-best-action, proposal drafting, customer 360°, win/loss analysis.
HR & Performance
12+ agents: 360° reviews, career roadmap, pay-equity audit, burnout early warning.
Project & Workflow
Sprint planning, capacity forecasting, hidden-dependency detection, daily standup, retro facilitation.
Document & RAG
elpodocai + elpoknowledge: contracts, invoices, CVs — OCR + NER + categorisation + natural-language RAG queries.
Help Desk & ITSM
Incident triage, change risk, repeating-issue pattern detection, personalised service catalog.
Marketing & Social
elpopublish posts to 30+ channels, AI content generation, A/B test, lead magnet.
Finance & e-Document
Cash flow, VAT anomaly, GİB error auto-fix, e-invoice by voice, supplier scoring.
Voice & Calls
elpovoice + elpotts + elpolive + bulut sesli sağlayıcı: autonomous call centre, voice IVR, Turkish TTS, real-time translation, transcription.
Global Hire Agent
EOR (küresel EOR sağlayıcılar) for 17 countries: contract + payroll + compliance + cost comparison.
Vibe Coding Agent
Natural language → app scaffold (page + field + workflow) — writes apps in minutes, not hours.
CV Parser + ATS
PDF/DOCX CV → JSON structure + 0–100% match against job description + Top-N ranking.
BPMN Engine
Built-in process engine: deploy + start + user task + gateway expressions — no separate BPMN server needed.
Data Governance
Federated query + 8 PII patterns auto-detect (TCKN/IBAN/email/card) + auto-mask + lineage.
Digital Twin
Monte Carlo simulation (1000 iter, p50/p95/p99) — bottleneck + sensitivity + what-if.
MR Field Service
AR (WebRTC + 3D model) — remote expert draws marker + arrow + label on the field technician's screen.
Everything Under One Roof
From messaging to video conferencing, file storage to AI call center — Cortex connects to every ELPO service via ElpoServicesApi. Plus external integrations (Office Suite, Google, WhatsApp, GİB).
elpochat
Messaging, channel management, bot integration
elpomeet
Video conferencing, screen sharing, meeting recording
elpodocs
Word, Excel, PowerPoint online editing
elpoflow
Workflow automation, no-code integration
elposearch
Full-text search, typo-tolerant, fast
elpobi
Business intelligence, dashboard, SQL query
elpobpm
BPMN workflow, process engine
elpostorage
S3-compatible distributed file storage
elpofiles
File sharing, sync, WebDAV
elpovoice
Speech → text, call transcription
elpotts
Text → speech, natural Turkish reading
elpolive
Real-time voice AI infrastructure
elpopublish
30+ platform social media publishing + AI content
elpoinpaint
Brush-based object removal on images
elpobg
Image background removal
elporesearch
Internet research with cited answers
elpointel
Metasearch, 70+ engines in a single query
elpoknowledge
Document chatbot, Q&A via RAG
elpopdftools
50+ PDF tools: merge, split, OCR, sign
elpopdf
HTML / Office → PDF conversion
elporemote
Remote desktop, field service support
elpowa
WhatsApp Web protocol connection
elpolangflow
No-code LLM flow designer
elpografana
Monitoring + agent analytics dashboard
elpocms
Headless CMS, content management
elpoagent
90+ AI agents + 82 endpoint execution engine
Office Suite
Posta, Toplantı, Dosya, Bulut Depolama (Office Suite)
Google Calendar
OAuth 2.0, two-way sync + iCal RFC 5545 export
WhatsApp Business
Meta Cloud API v21, webhook
Telegram
Bot API, messaging, webhook
e-Invoice / GİB
UBL 2.1, VKN validation, GİB direct integration
Bulut Sesli Çağrı
Outbound call + TwiML + Türkçe Neural TTS voice + recording webhook
Küresel EOR Sağlayıcıları
EOR contracts + global payroll + 17-country compliance
BKM ÖHVPS v2.0
Connector for the official TCMB Open Banking gateway (activation requires YÖS registration + eIDAS QWAC)
RPA Konnektörleri
RPA orchestration — bot trigger + callback (5 leading platforms included)
LinkedIn Jobs / Indeed / Kariyer.net
Job posting + XML feed + ATS application tracking
MCP Protocol
Model Context Protocol — JSON-RPC calls to external AI tools
A2A Protocol
Agent-to-Agent — .well-known/agent.json + interop with external AI agents
Compared module by module
A buyer usually arrives with one need — "I am looking for a CRM" or "I am looking for a help desk". So each of the thirteen module areas is compared against its own competitors separately, including the rows where we come up short.
Comparison based on data as of 8 September 2026
CRM & Sales
Competitors: Salesforce · HubSpot · Pipedrive · Zoho CRM · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Opportunity and pipeline management | yes | yes |
| Quoting (CPQ) | often an add-on or paid module | included |
| Turkish e-invoicing | specific to Turkey, usually absent | built in (e-Belge family) |
| WhatsApp inbox | extra integration | included, multi-line |
| Pricing | per user per month, tiered | free for 1–2 users, indefinitely |
Where they are stronger: Salesforce has a wider ecosystem (AppExchange) and deeper reporting.
Project Management
Competitors: Jira · MS Project · monday.com · Asana · ClickUp · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Kanban / list / Gantt | yes (Gantt is an add-on in Jira) | all three included |
| Sprint, backlog, story points | strong in Jira | yes |
| Critical path, WBS, baseline | MS Project's territory | yes |
| Task templates | in most | yes |
| Recurring tasks | yes | yes |
| Projects and CRM in one product | needs a separate product | one product |
Where they are stronger: Jira's plugin ecosystem and MS Project's resource levelling go deeper. For large non-software construction planning MS Project is still strong.
Human Resources
Competitors: BambooHR · Personio · Workday · Bitrix24 HR · local payroll software
| Typical among competitors | Cortex | |
|---|---|---|
| Employee record, org chart | yes | yes |
| Leave and absence | yes | yes |
| Turkish payroll parameters | absent in non-Turkish products | built in — social security, banded income tax, stamp duty, cumulative base |
| Period-based parameters | — | yes (rates that change mid-year calculate correctly) |
| Leaver and handover flow | yes | yes |
Where they are stronger: The payroll engine and its parameters are defined; no payroll period has been run in production yet.
Help Desk
Competitors: Zendesk · Freshdesk · ServiceNow · Jira Service Management
| Typical among competitors | Cortex | |
|---|---|---|
| Tickets, SLA, queues | yes | yes |
| Knowledge base | yes | yes |
| Multi-channel (email, WhatsApp, web) | channels often charged separately | included |
| Support and CRM on the same customer card | separate product or integration | one product |
Where they are stronger: An agent sees the customer's open invoice and sales history on the same screen; with separate products that is an integration project.
Field Service Management
Competitors: IFS Cloud FSM · Microsoft Dynamics 365 Field Service · Salesforce Field Service · ServiceMax · Zoho FSM
| Typical among competitors | Cortex | |
|---|---|---|
| Work orders, appointments, routing | yes | yes |
| Mobile field app | yes | yes |
| Field staff see only their own work | needs configuration | built in as a rule |
| Service → invoice → CRM chain | integration | one product |
Where they are stronger: Visibility is a rule of the product rather than a setting, so a misconfiguration does not leak data.
Automation & Workflow
Competitors: Camunda · Bizagi · Signavio · Flowable · Power Automate
| Typical among competitors | Cortex | |
|---|---|---|
| Visual flow designer | yes | yes — drag-and-drop canvas, mini-map, zoom |
| State machine with transition rules | usually a separate product | yes — role, condition and auto-assignment per transition |
| Multi-step approval chain | yes | yes — including timeout and auto-approve on timeout |
| Rule-based automation (event to action) | yes | yes — task, status, assignee, due date and comment events |
| Process versioning and history | yes | yes |
| BPMN 2.0 XML import/export, timer and message events | Camunda's home ground | on the roadmap |
Where they are stronger: Camunda covers far more of BPMN 2.0 (timers, messages, sub-processes, DMN) than we do. Cortex's workflow runs on the product's own data, and that is also its strength: the flow sits on top of the task and the customer instead of shipping data to a separate engine.
Integrations & RPA
Competitors: UiPath · Power Automate · Zapier · n8n · Make
| Typical among competitors | Cortex | |
|---|---|---|
| Triggering robots and flows | from their own platform | all five are triggered from inside Cortex |
| Where the run result is stored | in their own console | in the Cortex record — you can see which job triggered it |
| Credentials and endpoints per connection | yes | yes |
| Import from Jira, MS Project and TFS | separate tooling | in the product |
| Building robots / screen recording | their core business | no — Cortex does not build robots, it runs them |
Where they are stronger: Cortex is not an RPA tool, it is an RPA orchestrator. You build the robot in UiPath; Cortex fires it at the right moment from inside the right job and writes the result back onto that job.
Documents & e-Signature
Competitors: DocuSign · Adobe Acrobat Sign · SharePoint · Bitrix24 e-Signature
| Typical among competitors | Cortex | |
|---|---|---|
| Multi-signer signature requests | yes | yes |
| Invitation channel (SMS / email) | usually email | SMS, email or wet signature |
| Audit trail and evidence report | yes | yes — including a verification screen |
| Document templates and auto-fill | yes | yes |
| Signature attached to the record | separate product, joined by integration | sits on the contract, quote or HR record |
| Signing in the field (mobile) | limited | yes |
Where they are stronger: DocuSign's international legal acceptance and certification coverage is broader. Cortex signing comes from the same house as the ELPO e-Signature family; for cross-border contracts the customer should still ask their own counsel.
ITSM & Asset Management
Competitors: ServiceNow · Jira Service Management · Freshservice · GLPI
| Typical among competitors | Cortex | |
|---|---|---|
| Incident, problem and change records | yes | yes |
| SLA and business-hours calendars | yes | yes |
| Asset inventory | yes | yes |
| Depot repair flow (device in and out) | often an add-on | in the product |
| ITSM and CRM on the same customer record | an integration job | one product |
Where they are stronger: ServiceNow's ITSM depth and process library are more mature at enterprise scale. Cortex wins where the same customer's contract, device and ticket need to live in one place.
Marketing & Social Media
Competitors: Hootsuite · Buffer · Sprout Social · Mailchimp · HubSpot Marketing
| Typical among competitors | Cortex | |
|---|---|---|
| Social scheduling and publishing | yes | yes — LinkedIn, Instagram, Facebook, X, TikTok, YouTube |
| Email marketing and template builder | yes | yes |
| A/B testing | higher tiers | in the product |
| Landing page builder | may be a separate product | in the product |
| SMS marketing | extra integration | in the product |
| Web visitor tracking and marketing ROI | higher tiers | in the product |
| Campaign and sales opportunity in one product | needs integration | one product |
Where they are stronger: On social listening, brand reputation and competitor analysis, Sprout Social and Hootsuite are deeper than we are. Cortex's advantage is that the chain from campaign to opportunity to invoice never breaks.
Reports & Analytics
Competitors: Power BI · Tableau · Looker Studio · Qlik Sense
| Typical among competitors | Cortex | |
|---|---|---|
| Report builder | yes | yes |
| Pivot tables and drill-down | yes | yes |
| Calculated fields | yes | yes |
| Cohort analysis | usually built by hand | a ready screen |
| Scheduled reports delivered by email | yes | yes |
| Data source | connects to anything | Cortex's own data — no setup or modelling needed |
Where they are stronger: Power BI and Tableau are general-purpose BI: they connect to any source and their visualisation range is wider. Cortex reporting is limited to its own data, but in exchange there is no warehouse to build, no model to write and no extra licence.
Communication & Contact Centre
Competitors: Slack · Microsoft Teams · Zoom · 3CX · Genesys Cloud
| Typical among competitors | Cortex | |
|---|---|---|
| Channels and direct messaging | yes | yes |
| Video meetings | yes | yes |
| Messages attached to a job or task | via add-ons | built in — the conversation sits on the record |
| Contact centre screen and canned responses | yes | yes |
| Softphone and PBX (SIP) integration | 3CX and Genesys own this ground | on the roadmap |
| AI call summaries and analysis | higher tiers | on the roadmap |
Where they are stronger: PBX integration and the softphone are written into the product but the field rollout is not finished; those rows say "on the roadmap" and will keep saying it until it is done. 3CX and Genesys have been doing this for years.
Data Governance & Compliance
Competitors: Collibra · Alation · Informatica · OneTrust
| Typical among competitors | Cortex | |
|---|---|---|
| Data catalogue | yes | yes |
| Data lineage | yes | yes |
| Data quality rules | yes | yes |
| Personal data (PII) detection | yes | yes — text and record scanning |
| Access reports and retention policy | yes | yes |
| Governance in the same product as the business data | a separate platform | one product |
Where they are stronger: Collibra and Alation specialise in enterprise data governance and manage dozens of sources at once. Cortex governs only its own data — but answering a data-protection question does not require standing up, feeding and licensing a second platform.
All of it in one product, one account, one invoice. Bought separately, CRM, projects, HR, help desk, field service, ITSM, marketing, reporting, communication and data governance mean ten subscriptions, ten integrations and ten support lines.
All competitor product names belong to their respective owners. Comparison is based on publicly available features as of Q2 2026.
Cortex questions we get asked
What does the AI agent do on its own, and what does it bring for approval?
There are three levels of authority. Within its own authority the agent handles routine work itself — opening a task for itself, gathering data, drafting. When the work crosses that boundary, such as assigning a task to someone else, it brings the decision to you. Anything leaving the company always requires approval: email, WhatsApp, social posts. Accountability therefore stays clear — a person draws the boundary and the agent works inside it.
What software category does Cortex belong to?
As a container it is a work management platform: CRM, projects, HR, ITSM and finance in one product on one data model. Its AI layer sits in a field the industry names in several ways. The umbrella term is agentic AI — Gartner published its first Hype Cycle under that heading in April 2026 and noted it is an ecosystem moving at different speeds rather than a single category. The layer that coordinates Cortex's agents is what the industry calls AI orchestration (agent orchestration); Salesforce and IBM call the same work digital labor or a digital worker platform. "AI COO" is a metaphor for the role, not a defined product category.
What is Cortex?
Cortex is a work management platform running on the ElpoCore platform that brings CRM, project management, HR, finance, ITSM and BPMN into a single interface. AI agents prepare the work and produce suggestions; the person makes the decision.
Does Cortex make decisions on its own?
No. Cortex's principle is "AI prepares, a person decides", and it is written into the interface. Agents gather the data, make contradictions visible and lay out options; approval and the decision always stay with the user. That is the point that matters to a corporate buyer: audit and accountability remain with a person.
How does Cortex get a team pulling the same way?
Through the direction-setting flow. Three questions go to the managers the CEO picks: what has to change in your unit this quarter, what should we stop doing, what does success look like. The responses are synthesised, with shared themes, contradicting views and subjects nobody raised listed separately. That is not a decision but the picture put in front of the CEO — the CEO decides, and once published the agents track everyone against it. Not answering is a valid answer.
Is customer data kept in the same database as other customers?
No. Each customer runs in its own PostgreSQL database — a physically separate database, not row-level separation. Backup, restore, deletion and audit requests can be carried out for a single customer.
Does changing the AI model require a redeployment?
No. Prompts, model selection and parameters live in the database, not in product code. Upgrading a model is a record update; no build and no deploy.
Is e-invoicing bought separately?
No, it is built in. e-Fatura, e-Arşiv, e-İrsaliye and e-Defter run inside the platform, and because ELPO is on GİB's official private integrator list no separate integrator contract is needed.
Can Cortex be used free of charge?
It is free indefinitely for 1-2 users with no credit card. As the team grows you move to the per-user tariff.
Can you see who changed which record?
Yes. Who accessed what and who saved what is recorded, and per record you can see who changed what and when.
Can we install Cortex on our own server?
Yes. Cortex runs in the cloud or on the organisation's own server. In both setups the database belongs to that account alone.
Is AI usage capped by a monthly credit allowance?
No. The account supplies its own AI provider key, and usage is not tied to a credit counter. The key belongs to the account holder and is not used on any other account.
Does the help desk need a separate licence?
No. The help desk is part of Cortex; it is not a separate product or a separate licence. Tickets, working-hours-based response targets, queues, technical service and the field team all sit in the same product.
Is the interface in Turkish?
Yes. The interface, document templates and AI output are in Turkish. Content arriving in another language is shown translated, with the original text kept alongside it.
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