Cortex é uma plataforma de gestão do trabalho com agentes de IA.
Faz o trabalho de rotina sozinha e leva à sua aprovação o que exige uma decisão.
Acompanhamento de projetos e tarefas, relacionamento com clientes, recursos humanos, service desk e serviço de campo funcionam num só produto, sobre a mesma base de dados. Não é preciso escrever integrações entre eles.
Who makes the call?
Cortex's AI follows the same rule in every task.
- It does it itself
The person's own work
Updating a task, setting a reminder, drawing up a summary
- Goes to the manager for approval
Work beyond their authority
Assigning work to someone else, changing another team's record
- Always asks for approval
Anything leaving the company
E-mail, WhatsApp, a social media post
Who makes the call?
Cortex's AI follows the same rule in every task.
| Situation | Example | What happens |
|---|---|---|
| The person's own work | Updating a task, setting a reminder, drawing up a summary | It does it itself |
| Work beyond their authority | Assigning work to someone else, changing another team's record | Goes to the manager for approval |
| Anything leaving the company | E-mail, WhatsApp, a social media post | Always asks for approval |
The org chart shows the real reporting line.
Some units report to two places at once. Internal audit reports functionally to the audit committee and administratively to the general manager. Cortex shows that second line separately, as a dashed line.
- Functional and administrative lines are kept apart; the IIA 1110 structure used for internal audit independence can be set up.
- If a unit is not attached anywhere, Cortex finds it and warns you.
- Someone whose name is not on a record cannot see that record. Every change is logged with who made it.
Cortex and Jira side by side.
Jira is a work-tracking product and presents itself as one. The difference is not quality but scope: in Cortex all of this work sits in one product and one data model.
| Capability | Cortex | Jira | Source for Jira |
|---|---|---|---|
| Kanban, Scrum board, sprints | Yes Kanban and Sprint tabs on the project page | Yes Core of the product, including the free plan | Atlassian, Jira pricing |
| Multi-team planning and roadmap | Yes Programmes under a portfolio, plan reference, critical path, capacity | Premium or Enterprise plan Atlassian now calls this "cross-team planning"; formerly Advanced Roadmaps | Atlassian, Jira pricing |
| Help desk | Same product, same licence Tickets, response targets, queues | Separate product Jira Service Management, licensed per agent | Atlassian, JSM pricing |
| Customer relationships | Yes Opportunity, quote, order and invoice in one chain | Not in the product definition Those who need it install an app | Atlassian, what is Jira |
| Human resources | Yes Employee record, leave, org chart | Not in the product definition | Atlassian, what is Jira |
| Field service | Yes Equipment, location, service form | Not in the product definition | Atlassian, what is Jira |
| Data model | Every module of the account in one database Project, customer, personnel, support and service records are linked | Project and service management are separate products They work side by side with separate licences | Atlassian, JSM pricing |
| AI | Yes, no credit counter The account uses its own provider key | Capped by credits 25, 70 or 150 Rovo credits per user per month | Atlassian, Jira pricing |
The Jira details come from Atlassian's own pages; re-checked on 27 September 2026.
Everyone pulling the same way is a process, not a wish
The most expensive problem in a company is a goal nobody argues with and nobody reads the same way. Cortex turns that from a meeting held once and forgotten into a process.
- 1
Collect the team's input
General manager, unit heads, project managers — whoever you pick gets three questions: What has to change in your unit this quarter? What should we stop doing? What does success look like? Not answering is a valid answer; nobody is pushed.
- 2
Let AI lay out the picture
The responses are brought together: shared themes, views that contradict each other, and subjects nobody raised are listed separately. This is not a decision — it is the picture put in front of the CEO.
- 3
You make the call
Read the raw responses one by one, edit the synthesised text, or simply write your own direction. Once the decision is published, the AI agents track everyone against it.
AI prepares, a person decides. Cortex does not write your strategy for you. It gathers the input, makes the contradictions visible, and leaves the decision to you.
When the direction is already clear, you can skip the input round and write it straight away. Which priority a piece of work belongs to is chosen by people today; the AI that links new work to priorities on its own is still in development.
Try Cortex live
Cortex AI
"O Diretor Executivo Digital de IA da Sua Empresa"
Rutin işi kendisi yapar, karar gerektireni onayınıza sunar.
55 dilde çalışır — sağ üstteki dil menüsünden deneyebilirsiniz.
Cada fluxo de trabalho, uma plataforma
Do CRM ao RH, da gestão de projetos à comunicação — o Cortex tem mais de 80 módulos. O Cortex AI conecta tudo de forma inteligente.
CRM e Vendas
Módulos nesta categoria:
Gestão de Projetos
Módulos nesta categoria:
Recursos Humanos
Módulos nesta categoria:
Comunicação
Módulos nesta categoria:
Calendário e Planejamento
Módulos nesta categoria:
The full module map
The groups in the product's own menu and how many modules each holds. The five blocks above show the most used ones with screenshots; this table gives all of them.
The orchestration layer that coordinates the other agents. It switches between 14 LLM providers, calls tools and runs the approval flow; routine work it handles itself, decisions it queues for you.
Gantt, critical path (CPM), PERT and earned value (EVM) together. Project-to-project and task-to-task dependencies are defined, so when one task slips the critical path shows which tasks and which projects are affected and highlights the bottleneck. Baseline comparison, capacity levelling and MS Project import included.
Managing a set of projects rather than one. Cost-value portfolio view, Monte Carlo risk simulation and optimisation suggestions of the kind "delay project C and project A speeds up".
Team pace and health: cycle tracking, velocity insights, Planning Poker estimation and team chemistry analysis.
Messaging, voice and video calls and a SIP softphone in one interface. WhatsApp Business, Telegram and SMS land in the same inbox; meeting recordings and transcripts are produced automatically.
The sales line from lead to contract: pipeline, quotes, CPQ, invoices, contracts, sales funnel and forecast. In the customer 360 view the support ticket and the project sit on the same card.
Campaign design, audience and channel execution; conversion is measured on the same data as the CRM leads.
Building screens without code: drag-and-drop page designer, form and flow designer, data source binding, dashboard builder and whiteboard.
WhatsApp, Telegram, Instagram, Facebook, email and SMS collect in one inbox, and an incoming message can open a support ticket by itself.
Invoicing, collection and cash flow. e-Fatura and e-Arşiv reach the Turkish revenue administration from inside the platform, with no separate integrator contract.
Employee records, leave and absence, recruitment (ATS) and training (LMS). Turkish payroll parameters — social security, banded income tax, stamp duty, cumulative base — are defined. Performance 360, competency matrix and workforce planning included.
Support tickets, ITSM processes and the contact centre together. A ticket is routed to the field, repaired in the workshop and closed with a signed handover — all on the same customer card.
Electronic signing of approvals and handover documents; RSA-signed approval records and the eSignature infrastructure.
Ready configuration for more than twenty industries — sector-specific fields, processes and report sets.
Collaborative document editing inside the platform (OnlyOffice), version history, and files attached to the related project or customer record.
Ready-made reports plus your own dashboards; data compared by project, team and customer.
Condition-action rules and n8n-based flows. Over two hundred ready templates, version history and step-by-step debugging.
Two-way connections to Google Calendar, Microsoft 365, WhatsApp Business, Telegram, SMS and Turkish e-invoicing.
Helper tools that do not belong to the groups above, plus extra screens used across the platform.
330 modules · 19 grup
Suporte e Serviços de Campo
4 módulos, uma ficha de cliente. Ticket de suporte → Dispatch de campo → Reparo na oficina → Entrega assinada — tudo em um único timeline.
Help Desk
Help Desk Telefone, email, formulário web, WhatsApp, Telegram, redes sociais — tickets de 7 canais. Atribuição automática, rastreamento de SLA, sugestões de resposta com IA.
- Ticket omnichannel (7 canais)
- Regras de SLA + escalation
- Base de conhecimento + sugestão IA
- Satisfação do cliente (CSAT/NPS)
- WhatsApp Business API integrado
Serviço de Campo
Field Service Formulário de serviço, gestão de selos, formulário de auditoria — modelo de campo como é. App de técnico móvel, rastreamento de localização, histórico de equipamentos.
- Formulário de serviço (móvel + escritório)
- Rastreamento de selo de estação
- Formulário de auditoria
- Localização + rota GPS
- Histórico de número de série de equipamentos
Reparo em Oficina
Depot Repair Recebimento de dispositivo, diagnóstico de defeitos, orçamento, reparo, controle de qualidade, entrega. Rastreamento de status via portal do cliente. Estoque de peças integrado.
- Recebimento de dispositivo
- Diagnóstico + orçamento
- Processo de reparo + QC
- Gestão de peças/estoque
- Rastreamento via portal do cliente
Suporte de TI
ITSM Design enxuto para suporte de TI interno. Incident, change, asset (CMDB), service catalog — alinhado ao ITIL.
- Gestão de incidentes
- Change request + aprovação
- Asset / CMDB
- Service catalog
- Portal self-service
Famílias de módulos adicionais
Atendimento ao cliente, finanças, marketing, documentos e análise — tudo no Cortex.
Decisões autônomas no campo
O Cortex AI não apenas entrega relatórios — ele faz o trabalho de rotina sozinho e apresenta-lhe o que exige uma decisão. Aqui estão 6 cenários reais.
Briefing de Segunda
O diretor de operações de IA resume o que aconteceu na semana passada e o que é arriscado nesta semana.
- Esta semana 12 negócios fechando — total 4,2M ₺
- 3 clientes críticos para renewal (60 dias restantes)
- Projeto do Mehmet 5 dias atrasado — causa: tempo de resposta do cliente
- Quota de vendas: 78% (semana passada 71%)
Pontuação Autônoma de Lead
Quando um novo lead chega a IA analisa dados passados, atribui pontuação de calor, sugere proprietário.
- Lead: Ayşe Yılmaz / Konya / Rede de restaurantes
- Pontuação: 87/100 (alta) — match de setor + orçamento + necessidade urgente
- Proprietário sugerido: Hasan (fechou 3 negócios similares)
- Primeira ação sugerida: terça 14:00 demo + oferta personalizada
Alerta Antecipado de Cash Flow
A IA analisa dados financeiros, projeta cash flow de 30/60/90 dias, reporta anomalias.
- Previsão 30 dias: +850K ₺ positivo
- Previsão 60 dias: -120K ₺ negativo (3 grandes clientes podem atrasar pagamento)
- Anomalia: ABC Ltd atrasou as últimas 4 faturas — revisar limite de crédito
- Sugestão: reduzir prazo de pagamento de 60→45 dias em 3 ofertas ativas ganha +320K ₺
Chamada de Voz Autônoma (bulut sesli arama)
Conector Bulut Sesli Çağrı (beta) — chama leads automaticamente, fala turco, captura intenção, agenda reuniões.
- Chamada: +90 532 *** ** 47 — Tópico: convite para demo do Cortex
- Cliente: 'terça funciona' → IA reserva slot, envia convite de calendário
- Pontuação de intenção: 72% interessado · Heat: alto
- Gravação + transcrição + sentimento → cai no cartão CRM automaticamente
Verificação de Conformidade EOR
A IA compara küresel EOR sağlayıcılar para o país do novo contratado, estima carga tributária, alerta sobre documentos faltantes.
- Funcionário: Sarah K. / Alemanha / Senior Developer
- Bruto: 75.000 EUR/ano → Estimativa custo do empregador: 105.000 EUR (imposto 30% + social 20% + EOR 8%)
- Fornecedor sugerido: EOR Sağlayıcı B (onboarding mais rápido na Alemanha)
- Faltando: Sozialversicherungsausweis + Steuer-ID — solicitado automaticamente via portal EOR
Talentos de 17 países.
Um clique.
3 küresel EOR sağlayıcı — conectamos aos 3 gigantes de EOR a partir de uma única interface. A IA escolhe o melhor fornecedor, estima a carga tributária, solicita documentos faltantes automaticamente.
BKM ÖHVPS v2.0
Conector pronto
O Cortex vem com um conector Open Banking compatível com a especificação oficial ÖHVPS v2.0 publicada pelo TCMB e BKM. Todos os bancos turcos são acessados através de single BKM GEÇİT gateway — a lista de bancos é obtida em runtime.
Ativação de produção: do lado do cliente/operador é necessário pré-registro YÖS + certificado eIDAS QWAC + contrato BKM. A ELPO assessora durante o processo.
Dentro do Cortex — Sem necessidade de produto separado Built-In, No Separate Product Required
Motor de Workflow BPMN
Sem servidor separado — o motor está embutido no Cortex. Deploy de processo + versão + user task + gateway expressions + audit history.
- Definição de processo (deploy + versão) — importação XML
- Process instance + user task + gateway
- Exclusive / parallel / conditional flow
- Service task — webhook + chamada API
- Audit history (entered/exited/failed)
- Approval workflow + due date + escalation
Data Governance + PII
Ele escaneia seu PostgreSQL automaticamente, encontra PII (TCKN/IBAN/email/cartão), mascara — pronto para KVKK + GDPR. Federated query para SELECT cross-table.
Simulação Digital Twin
Ele simula seus processos 1000 vezes, produz distribuições p50/p90/p95/p99, encontra o gargalo. Cenários what-if para apoio à decisão.
- Simulação Monte Carlo (1000 iterações)
- Distribuição p50 / p90 / p95 / p99
- Detecção de bottleneck + análise sensitivity
- Comparação de cenários what-if
- Otimização de throughput + custo do processo
Serviço de Campo MR (AR)
Especialistas remotos desenham ao vivo na tela do técnico de campo — marcador, seta, etiqueta. Modelo 3D de equipamento + gravação de sessão + link da OS.
- Link WebRTC especialista remoto ↔ técnico de campo
- Visualizador de modelo de equipamento 3D (.glb / .gltf)
- Anotação AR (marcador + seta + etiqueta) aparece na tela de campo
- Gravação de sessão + timeline + link da OS
- Localização + evidência fotográfica + formulário de auditoria
Chamadas de Voz com IA
Chamadas de saída autônomas (Bulut Sesli Çağrı beta) — fala turco, entende intenção, agenda reuniões. Conecta-se diretamente ao cadence do SDR de IA.
- Chamadas autônomas de saída (Bulut Telefon REST API)
- TTS em turco (Türkçe Neural TTS) + reconhecimento de fala
- Classificação de intenção: interessado / não / reunião / preço
- Agendamento automático + pontuação de calor do lead CRM
- Gravação + transcrição + análise de sentimento
- Cadence SDR de IA com passo de voz (email + voz mistos)
5 Plataformas RPA, Um Console
Acione 5 plataformas RPA a partir de uma interface. Webhook callback + execution tracking + acionamento do BPMN.
- Kurumsal RPA Orkestratör: Bearer token + tenant + start jobs OData
- Workflow Otomasyon Bulutu: Webhook + API key trigger
- Açık Kaynak İş Akışı: API-KEY + workflow run
- Düşük-Kod Süreç Aracı: Instant flow webhook
- Webhook Otomasyon Aracı: Webhook trigger
Publicação de Vagas
Publique em 5 boards de vagas com um clique — o parser de CV com IA estrutura candidaturas automaticamente + pontuação 0-100% contra a vaga.
- LinkedIn JobsGlobal
- IndeedGlobal
- Kariyer.netTR
- Yenibiris.comTR
- GlassdoorGlobal
90+ agentes IA · 14 fornecedores 90+ Live AI Agents · 14 LLM Providers
O Cortex AI usa Anthropic Claude, OpenAI GPT, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, HuggingFace, Anthropic Bedrock — 14 fornecedores de IA. Fallback em cadeia gratuito (Groq → Qwen → Gemini → OpenRouter) mantém o custo próximo de zero com baixa latência.
Cortex AI Cérebro de Gestão
Orquestrador que coordena cada agente IA. Briefing matinal do CEO, fila de decisões, executor de follow-up.
Sales & CRM Suite
10+ agentes: qualificação de leads, previsão de churn, next-best-action, redação de propostas, customer 360°, análise win/loss.
HR & Performance
12+ agentes: avaliações 360°, roadmap de carreira, auditoria de equidade salarial, alerta antecipado de burnout.
Project & Workflow
Planejamento de sprint, previsão de capacidade, detecção de dependências ocultas, daily standup, facilitação de retro.
Document & RAG
elpodocai + elpoknowledge: contratos, faturas, CVs — OCR + NER + categorização + consultas RAG em linguagem natural.
Help Desk & ITSM
Triagem de incidentes, risco de change, detecção de padrão de problemas recorrentes, service catalog personalizado.
Marketing & Social
elpopublish para 30+ canais, geração de conteúdo IA, teste A/B, lead magnet.
Finance & e-Belge
Cash flow, anomalia de VAT, correção automática de erros GİB, e-fatura por voz, scoring de fornecedores.
Voice & Calls
elpovoice + elpotts + elpolive + bulut sesli sağlayıcı: call center autônomo, IVR de voz, TTS em turco, tradução em tempo real, transcrição.
Global Hire Agent
EOR (küresel EOR sağlayıcılar) para 17 países: contrato + folha + conformidade + comparação de custos.
Vibe Coding Agent
Linguagem natural → scaffold de app (página + campo + workflow) — escreve apps em minutos, não horas.
CV Parser + ATS
PDF/DOCX CV → estrutura JSON + match 0-100% contra descrição da vaga + ranking Top-N.
BPMN Engine
Motor de processo embutido: deploy + start + user task + gateway expressions — não requer servidor BPMN separado.
Data Governance
Federated query + auto-detecção de 8 padrões PII (TCKN/IBAN/email/cartão) + auto-mask + lineage.
Digital Twin
Simulação Monte Carlo (1000 iter, p50/p95/p99) — bottleneck + sensitivity + what-if.
MR Field Service
AR (WebRTC + modelo 3D) — especialista remoto desenha marcador + seta + etiqueta na tela do técnico de campo.
Tudo sob o mesmo teto
De mensagens a videoconferência, do armazenamento de arquivos ao call center com IA — o Cortex conecta-se a cada serviço ELPO via ElpoServicesApi. Além de integrações externas (Office Suite, Google, WhatsApp, GİB).
elpochat
Mensagens, gestão de canais, integração de bots
elpomeet
Videoconferência, compartilhamento de tela, gravação de reunião
elpodocs
Edição online de Word, Excel, PowerPoint
elpoflow
Automação de workflow, integração no-code
elposearch
Busca full-text, tolerante a typo, rápida
elpobi
Business intelligence, dashboard, query SQL
elpobpm
Workflow BPMN, motor de processos
elpostorage
Armazenamento distribuído compatível com S3
elpofiles
Compartilhamento de arquivos, sync, WebDAV
elpovoice
Fala → texto, transcrição de chamadas
elpotts
Texto → fala, leitura em turco natural
elpolive
Infraestrutura de IA de voz em tempo real
elpopublish
Publicação em redes sociais de 30+ plataformas + conteúdo IA
elpoinpaint
Remoção de objetos por pincel em imagens
elpobg
Remoção de fundo de imagem
elporesearch
Pesquisa na internet com respostas citadas
elpointel
Metasearch, 70+ motores em uma única query
elpoknowledge
Chatbot de documentos, Q&A via RAG
elpopdftools
50+ ferramentas PDF: mesclar, dividir, OCR, assinar
elpopdf
Conversão HTML / Office → PDF
elporemote
Remote desktop, suporte de serviço de campo
elpowa
Conexão protocolo WhatsApp Web
elpolangflow
Designer de fluxo LLM no-code
elpografana
Monitoring + dashboard de análise de agente
elpocms
Headless CMS, gestão de conteúdo
elpoagent
1330 agentes IA + motor de execução 82 endpoint
Office Suite
Posta, Toplantı, Dosya, Bulut Depolama (Office Suite)
Google Calendar
OAuth 2.0, sync bidirecional + exportação iCal RFC 5545
WhatsApp Business
Meta Cloud API v21, webhook
Telegram
Bot API, mensagens, webhook
e-Invoice / GİB
UBL 2.1, validação VKN, integração direta GİB
Bulut Sesli Çağrı
Chamada de saída + TwiML + voz Türkçe Neural TTS + recording webhook
Küresel EOR Sağlayıcıları
Contratos EOR + folha global + 17 países
BKM ÖHVPS v2.0
Conector para gateway Open Banking oficial TCMB (registro YÖS + eIDAS QWAC necessários)
RPA Konnektörleri
Orquestração RPA — trigger de bot + callback (5 plataformas incluídas)
LinkedIn Jobs / Indeed / Kariyer.net
Publicação de vagas + XML feed + rastreamento de candidaturas ATS
MCP Protocol
Model Context Protocol — chamadas JSON-RPC para ferramentas IA externas
A2A Protocol
Agent-to-Agent — .well-known/agent.json + interop com agentes IA externos
Compared module by module
A buyer usually arrives with one need — "I am looking for a CRM" or "I am looking for a help desk". So each of the thirteen module areas is compared against its own competitors separately, including the rows where we come up short.
Comparison based on data as of 8 September 2026
CRM & Sales
Competitors: Salesforce · HubSpot · Pipedrive · Zoho CRM · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Opportunity and pipeline management | yes | yes |
| Quoting (CPQ) | often an add-on or paid module | included |
| Turkish e-invoicing | specific to Turkey, usually absent | built in (e-Belge family) |
| WhatsApp inbox | extra integration | included, multi-line |
| Pricing | per user per month, tiered | free for 1–2 users, indefinitely |
Where they are stronger: Salesforce has a wider ecosystem (AppExchange) and deeper reporting.
Project Management
Competitors: Jira · MS Project · monday.com · Asana · ClickUp · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Kanban / list / Gantt | yes (Gantt is an add-on in Jira) | all three included |
| Sprint, backlog, story points | strong in Jira | yes |
| Critical path, WBS, baseline | MS Project's territory | yes |
| Task templates | in most | yes |
| Recurring tasks | yes | yes |
| Projects and CRM in one product | needs a separate product | one product |
Where they are stronger: Jira's plugin ecosystem and MS Project's resource levelling go deeper. For large non-software construction planning MS Project is still strong.
Human Resources
Competitors: BambooHR · Personio · Workday · Bitrix24 HR · local payroll software
| Typical among competitors | Cortex | |
|---|---|---|
| Employee record, org chart | yes | yes |
| Leave and absence | yes | yes |
| Turkish payroll parameters | absent in non-Turkish products | built in — social security, banded income tax, stamp duty, cumulative base |
| Period-based parameters | — | yes (rates that change mid-year calculate correctly) |
| Leaver and handover flow | yes | yes |
Where they are stronger: The payroll engine and its parameters are defined; no payroll period has been run in production yet.
Help Desk
Competitors: Zendesk · Freshdesk · ServiceNow · Jira Service Management
| Typical among competitors | Cortex | |
|---|---|---|
| Tickets, SLA, queues | yes | yes |
| Knowledge base | yes | yes |
| Multi-channel (email, WhatsApp, web) | channels often charged separately | included |
| Support and CRM on the same customer card | separate product or integration | one product |
Where they are stronger: An agent sees the customer's open invoice and sales history on the same screen; with separate products that is an integration project.
Field Service Management
Competitors: IFS Cloud FSM · Microsoft Dynamics 365 Field Service · Salesforce Field Service · ServiceMax · Zoho FSM
| Typical among competitors | Cortex | |
|---|---|---|
| Work orders, appointments, routing | yes | yes |
| Mobile field app | yes | yes |
| Field staff see only their own work | needs configuration | built in as a rule |
| Service → invoice → CRM chain | integration | one product |
Where they are stronger: Visibility is a rule of the product rather than a setting, so a misconfiguration does not leak data.
Automation & Workflow
Competitors: Camunda · Bizagi · Signavio · Flowable · Power Automate
| Typical among competitors | Cortex | |
|---|---|---|
| Visual flow designer | yes | yes — drag-and-drop canvas, mini-map, zoom |
| State machine with transition rules | usually a separate product | yes — role, condition and auto-assignment per transition |
| Multi-step approval chain | yes | yes — including timeout and auto-approve on timeout |
| Rule-based automation (event to action) | yes | yes — task, status, assignee, due date and comment events |
| Process versioning and history | yes | yes |
| BPMN 2.0 XML import/export, timer and message events | Camunda's home ground | on the roadmap |
Where they are stronger: Camunda covers far more of BPMN 2.0 (timers, messages, sub-processes, DMN) than we do. Cortex's workflow runs on the product's own data, and that is also its strength: the flow sits on top of the task and the customer instead of shipping data to a separate engine.
Integrations & RPA
Competitors: UiPath · Power Automate · Zapier · n8n · Make
| Typical among competitors | Cortex | |
|---|---|---|
| Triggering robots and flows | from their own platform | all five are triggered from inside Cortex |
| Where the run result is stored | in their own console | in the Cortex record — you can see which job triggered it |
| Credentials and endpoints per connection | yes | yes |
| Import from Jira, MS Project and TFS | separate tooling | in the product |
| Building robots / screen recording | their core business | no — Cortex does not build robots, it runs them |
Where they are stronger: Cortex is not an RPA tool, it is an RPA orchestrator. You build the robot in UiPath; Cortex fires it at the right moment from inside the right job and writes the result back onto that job.
Documents & e-Signature
Competitors: DocuSign · Adobe Acrobat Sign · SharePoint · Bitrix24 e-Signature
| Typical among competitors | Cortex | |
|---|---|---|
| Multi-signer signature requests | yes | yes |
| Invitation channel (SMS / email) | usually email | SMS, email or wet signature |
| Audit trail and evidence report | yes | yes — including a verification screen |
| Document templates and auto-fill | yes | yes |
| Signature attached to the record | separate product, joined by integration | sits on the contract, quote or HR record |
| Signing in the field (mobile) | limited | yes |
Where they are stronger: DocuSign's international legal acceptance and certification coverage is broader. Cortex signing comes from the same house as the ELPO e-Signature family; for cross-border contracts the customer should still ask their own counsel.
ITSM & Asset Management
Competitors: ServiceNow · Jira Service Management · Freshservice · GLPI
| Typical among competitors | Cortex | |
|---|---|---|
| Incident, problem and change records | yes | yes |
| SLA and business-hours calendars | yes | yes |
| Asset inventory | yes | yes |
| Depot repair flow (device in and out) | often an add-on | in the product |
| ITSM and CRM on the same customer record | an integration job | one product |
Where they are stronger: ServiceNow's ITSM depth and process library are more mature at enterprise scale. Cortex wins where the same customer's contract, device and ticket need to live in one place.
Marketing & Social Media
Competitors: Hootsuite · Buffer · Sprout Social · Mailchimp · HubSpot Marketing
| Typical among competitors | Cortex | |
|---|---|---|
| Social scheduling and publishing | yes | yes — LinkedIn, Instagram, Facebook, X, TikTok, YouTube |
| Email marketing and template builder | yes | yes |
| A/B testing | higher tiers | in the product |
| Landing page builder | may be a separate product | in the product |
| SMS marketing | extra integration | in the product |
| Web visitor tracking and marketing ROI | higher tiers | in the product |
| Campaign and sales opportunity in one product | needs integration | one product |
Where they are stronger: On social listening, brand reputation and competitor analysis, Sprout Social and Hootsuite are deeper than we are. Cortex's advantage is that the chain from campaign to opportunity to invoice never breaks.
Reports & Analytics
Competitors: Power BI · Tableau · Looker Studio · Qlik Sense
| Typical among competitors | Cortex | |
|---|---|---|
| Report builder | yes | yes |
| Pivot tables and drill-down | yes | yes |
| Calculated fields | yes | yes |
| Cohort analysis | usually built by hand | a ready screen |
| Scheduled reports delivered by email | yes | yes |
| Data source | connects to anything | Cortex's own data — no setup or modelling needed |
Where they are stronger: Power BI and Tableau are general-purpose BI: they connect to any source and their visualisation range is wider. Cortex reporting is limited to its own data, but in exchange there is no warehouse to build, no model to write and no extra licence.
Communication & Contact Centre
Competitors: Slack · Microsoft Teams · Zoom · 3CX · Genesys Cloud
| Typical among competitors | Cortex | |
|---|---|---|
| Channels and direct messaging | yes | yes |
| Video meetings | yes | yes |
| Messages attached to a job or task | via add-ons | built in — the conversation sits on the record |
| Contact centre screen and canned responses | yes | yes |
| Softphone and PBX (SIP) integration | 3CX and Genesys own this ground | on the roadmap |
| AI call summaries and analysis | higher tiers | on the roadmap |
Where they are stronger: PBX integration and the softphone are written into the product but the field rollout is not finished; those rows say "on the roadmap" and will keep saying it until it is done. 3CX and Genesys have been doing this for years.
Data Governance & Compliance
Competitors: Collibra · Alation · Informatica · OneTrust
| Typical among competitors | Cortex | |
|---|---|---|
| Data catalogue | yes | yes |
| Data lineage | yes | yes |
| Data quality rules | yes | yes |
| Personal data (PII) detection | yes | yes — text and record scanning |
| Access reports and retention policy | yes | yes |
| Governance in the same product as the business data | a separate platform | one product |
Where they are stronger: Collibra and Alation specialise in enterprise data governance and manage dozens of sources at once. Cortex governs only its own data — but answering a data-protection question does not require standing up, feeding and licensing a second platform.
All of it in one product, one account, one invoice. Bought separately, CRM, projects, HR, help desk, field service, ITSM, marketing, reporting, communication and data governance mean ten subscriptions, ten integrations and ten support lines.
Todos os nomes de produtos concorrentes pertencem aos seus respectivos proprietários. Comparação baseada em recursos publicamente disponíveis em Q2 2026.
Cortex questions we get asked
What does the AI agent do on its own, and what does it bring for approval?
There are three levels of authority. Within its own authority the agent handles routine work itself — opening a task for itself, gathering data, drafting. When the work crosses that boundary, such as assigning a task to someone else, it brings the decision to you. Anything leaving the company always requires approval: email, WhatsApp, social posts. Accountability therefore stays clear — a person draws the boundary and the agent works inside it.
What software category does Cortex belong to?
As a container it is a work management platform: CRM, projects, HR, ITSM and finance in one product on one data model. Its AI layer sits in a field the industry names in several ways. The umbrella term is agentic AI — Gartner published its first Hype Cycle under that heading in April 2026 and noted it is an ecosystem moving at different speeds rather than a single category. The layer that coordinates Cortex's agents is what the industry calls AI orchestration (agent orchestration); Salesforce and IBM call the same work digital labor or a digital worker platform. "AI COO" is a metaphor for the role, not a defined product category.
What is Cortex?
Cortex is a work management platform running on the ElpoCore platform that brings CRM, project management, HR, finance, ITSM and BPMN into a single interface. AI agents prepare the work and produce suggestions; the person makes the decision.
Does Cortex make decisions on its own?
No. Cortex's principle is "AI prepares, a person decides", and it is written into the interface. Agents gather the data, make contradictions visible and lay out options; approval and the decision always stay with the user. That is the point that matters to a corporate buyer: audit and accountability remain with a person.
How does Cortex get a team pulling the same way?
Through the direction-setting flow. Three questions go to the managers the CEO picks: what has to change in your unit this quarter, what should we stop doing, what does success look like. The responses are synthesised, with shared themes, contradicting views and subjects nobody raised listed separately. That is not a decision but the picture put in front of the CEO — the CEO decides, and once published the agents track everyone against it. Not answering is a valid answer.
Is customer data kept in the same database as other customers?
No. Each customer runs in its own PostgreSQL database — a physically separate database, not row-level separation. Backup, restore, deletion and audit requests can be carried out for a single customer.
Does changing the AI model require a redeployment?
No. Prompts, model selection and parameters live in the database, not in product code. Upgrading a model is a record update; no build and no deploy.
Is e-invoicing bought separately?
No, it is built in. e-Fatura, e-Arşiv, e-İrsaliye and e-Defter run inside the platform, and because ELPO is on GİB's official private integrator list no separate integrator contract is needed.
Can Cortex be used free of charge?
It is free indefinitely for 1-2 users with no credit card. As the team grows you move to the per-user tariff.
Can you see who changed which record?
Yes. Who accessed what and who saved what is recorded, and per record you can see who changed what and when.
Can we install Cortex on our own server?
Yes. Cortex runs in the cloud or on the organisation's own server. In both setups the database belongs to that account alone.
Is AI usage capped by a monthly credit allowance?
No. The account supplies its own AI provider key, and usage is not tied to a credit counter. The key belongs to the account holder and is not used on any other account.
Does the help desk need a separate licence?
No. The help desk is part of Cortex; it is not a separate product or a separate licence. Tickets, working-hours-based response targets, queues, technical service and the field team all sit in the same product.
Is the interface in Turkish?
Yes. The interface, document templates and AI output are in Turkish. Content arriving in another language is shown translated, with the original text kept alongside it.
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