Cortex
Cortex AI VD:ns digitala högra hand · AI-driftchef
Cortex AI — ert företags AI-driftchef. Den fattar beslut på egen hand, föreslår åtgärder och ni godkänner. Skriver måndagsbriefen, ringer kunderna, poängsätter leads, prognostiserar kassaflödet och stämmer av bankkontoutdrag.
Cortex samlar det arbete som ligger utspritt över CRM, ITSM, projektledning, sociala medier, EOR och BPMN i ett enda gränssnitt — fler än 90 AI-agenter, 14 LLM-leverantörer, en färdig BKM ÖHVPS v2.0-koppling och EOR-kopplingar för global rekrytering gör den till en företagsplattform för AI byggd i Turkiet.
Everyone pulling the same way is a process, not a wish
The most expensive problem in a company is a goal nobody argues with and nobody reads the same way. Cortex turns that from a meeting held once and forgotten into a process.
- 1
Collect the team's input
General manager, unit heads, project managers — whoever you pick gets three questions: What has to change in your unit this quarter? What should we stop doing? What does success look like? Not answering is a valid answer; nobody is pushed.
- 2
Let AI lay out the picture
The responses are brought together: shared themes, views that contradict each other, and subjects nobody raised are listed separately. This is not a decision — it is the picture put in front of the CEO.
- 3
You make the call
Read the raw responses one by one, edit the synthesised text, or simply write your own direction. Once the decision is published, the AI agents track everyone against it.
AI prepares, a person decides. Cortex does not write your strategy for you. It gathers the input, makes the contradictions visible, and leaves the decision to you.
When the direction is already clear, you can skip the input round and write it straight away.
Try Cortex live
Cortex AI
"Ert företags digitala verkställande AI-chef"
Rutin işi kendisi yapar, karar gerektireni onayınıza sunar.
55 dilde çalışır — sağ üstteki dil menüsünden deneyebilirsiniz.
Varje arbetsflöde, en plattform
Från CRM till HR, från projektledning till kommunikation — Cortex har fler än 80 moduler. Cortex AI knyter ihop dem intelligent.
CRM och försäljning
Moduler i den här kategorin:
Projektledning
Moduler i den här kategorin:
Personal
Moduler i den här kategorin:
Kommunikation
Moduler i den här kategorin:
Kalender och planering
Moduler i den här kategorin:
The full module map
The groups in the product's own menu and how many modules each holds. The five blocks above show the most used ones with screenshots; this table gives all of them.
The orchestration layer that coordinates the other agents. It switches between 14 LLM providers, calls tools and runs the approval flow; routine work it handles itself, decisions it queues for you.
Gantt, critical path (CPM), PERT and earned value (EVM) together. Project-to-project and task-to-task dependencies are defined, so when one task slips the critical path shows which tasks and which projects are affected and highlights the bottleneck. Baseline comparison, capacity levelling and MS Project import included.
Managing a set of projects rather than one. Cost-value portfolio view, Monte Carlo risk simulation and optimisation suggestions of the kind "delay project C and project A speeds up".
Team pace and health: cycle tracking, velocity insights, Planning Poker estimation and team chemistry analysis.
Messaging, voice and video calls and a SIP softphone in one interface. WhatsApp Business, Telegram and SMS land in the same inbox; meeting recordings and transcripts are produced automatically.
The sales line from lead to contract: pipeline, quotes, CPQ, invoices, contracts, sales funnel and forecast. In the customer 360 view the support ticket and the project sit on the same card.
Campaign design, audience and channel execution; conversion is measured on the same data as the CRM leads.
Building screens without code: drag-and-drop page designer, form and flow designer, data source binding, dashboard builder and whiteboard.
WhatsApp, Telegram, Instagram, Facebook, email and SMS collect in one inbox, and an incoming message can open a support ticket by itself.
Invoicing, collection and cash flow. e-Fatura and e-Arşiv reach the Turkish revenue administration from inside the platform, with no separate integrator contract.
Employee records, leave and absence, recruitment (ATS) and training (LMS). Turkish payroll parameters — social security, banded income tax, stamp duty, cumulative base — are defined. Performance 360, competency matrix and workforce planning included.
Support tickets, ITSM processes and the contact centre together. A ticket is routed to the field, repaired in the workshop and closed with a signed handover — all on the same customer card.
Electronic signing of approvals and handover documents; RSA-signed approval records and the SignaturePro infrastructure.
Ready configuration for more than twenty industries — sector-specific fields, processes and report sets.
Collaborative document editing inside the platform (OnlyOffice), version history, and files attached to the related project or customer record.
Ready-made reports plus your own dashboards; data compared by project, team and customer.
Condition-action rules and n8n-based flows. Over two hundred ready templates, version history and step-by-step debugging.
Two-way connections to Google Calendar, Microsoft 365, WhatsApp Business, Telegram, SMS and Turkish e-invoicing.
Helper tools that do not belong to the groups above, plus extra screens used across the platform.
330 modules · 19 grup
Support och fältservice
4 moduler, ett kundkort. Supportärende → utskick av fälttekniker → verkstadsreparation → signerad leverans — allt på en och samma tidslinje.
Help Desk
Help Desk Telefon, e-post, webbformulär, WhatsApp, Telegram och sociala medier — ärenden från 7 kanaler. Automatisk tilldelning, SLA-uppföljning och AI-förslag på svar.
- Omnikanalärende (7 kanaler)
- SLA + eskaleringsregler
- Kunskapsbas + AI-förslag
- Kundnöjdhet (CSAT/NPS)
- WhatsApp Business API integrerat
Fältservice
Field Service Serviceformulär, plombhantering och kontrollformulär. Mobilapp för tekniker, positionsuppföljning och utrustningshistorik.
- Serviceformulär (mobil + kontor)
- Plombuppföljning per station
- Kontrollformulär
- Position + GPS-rutt
- Historik per serienummer på utrustningen
Verkstad / depåreparation
Depot Repair Inlämning av enhet, felsökning, offert, reparation, kvalitetskontroll och utlämning. Statusuppföljning via kundportalen. Integrerat reservdelslager.
- Inlämning av enhet
- Felsökning + offert
- Reparationsprocess + kvalitetskontroll
- Reservdels- och lagerhantering
- Uppföljning i kundportalen
IT-support
ITSM Slimmad design för intern IT-support. Incident, ändring, tillgång (CMDB) och tjänstekatalog — i linje med ITIL.
- Incidenthantering
- Ändringsbegäran + godkännande
- Tillgångar / CMDB
- Tjänstekatalog
- Självbetjäningsportal
Fler modulfamiljer
Kundservice, ekonomi, marknadsföring, dokument och analys — allt i Cortex.
Självständiga beslut ute i verksamheten
Cortex AI lämnar inte bara ifrån sig rapporter — den beslutar, föreslår en åtgärd och ni godkänner. Här är 6 verkliga scenarier.
Måndagsbrief
AI-driftchefen sammanfattar vad som hände förra veckan och vad som är riskabelt den här veckan. (Weekly recap + risk alerts auto-prepared.)
- Den här veckan 12 affärer i slutfasen — totalt 4,2 M ₺
- Förnyelsen är kritisk för 3 kunder (60 dagar kvar)
- Mehmets projekt är 5 dagar sent — orsak: kundens svarstid
- Försäljningskvot: 78 % (förra veckan 71 %)
Självständig leadpoängsättning
När ett nytt lead kommer in analyserar AI:n historiska data, sätter en temperaturpoäng och föreslår en ansvarig. (Auto-scores leads + recommends owner.)
- Lead: Ayşe Yılmaz / Konya / restaurangkedja
- Poäng: 87/100 (hög) — bransch + budget + akut behov
- Föreslagen ansvarig: Hasan (har stängt 3 liknande affärer)
- Första åtgärd: demo tisdag 14:00 + skräddarsytt erbjudande
Tidig varning för kassaflöde
AI:n analyserar ekonomiska data, prognostiserar kassaflödet på 30/60/90 dagar och rapporterar avvikelser. (30/60/90-day cash forecast + anomaly alerts.)
- Prognos 30 dagar: +850 K ₺ positivt
- Prognos 60 dagar: -120 K ₺ negativt (3 stora kunder kan dröja med betalningen)
- Avvikelse: ABC Ltd har betalat de senaste 4 fakturorna sent — se över kreditgränsen
- Förslag: att korta betalningsvillkoren från 60 till 45 dagar på 3 aktiva offerter ger +320 K ₺
Självgående röstsamtal (bulut sesli arama)
Bulut Sesli Çağrı-kopplingen (beta) — ringer upp leads automatiskt, talar turkiska, uppfattar avsikten och bokar möten. (Cloud Voice connector beta — calls leads in Turkish, books meetings.)
- Samtal: +90 532 *** ** 47 — ämne: inbjudan till Cortex-demo
- Kunden: 'tisdag funkar' → AI:n bokar tiden och skickar kalenderinbjudan
- Avsiktspoäng: 72 % intresserad · Temperatur: hög
- Inspelning + transkript + sentimentanalys → hamnar automatiskt på CRM-kortet
EOR-efterlevnadskontroll
AI:n jämför küresel EOR sağlayıcılar för den nyanställdas land, uppskattar skattebördan och varnar för handlingar som saknas. (Compares EOR providers + tax burden + missing docs.)
- Anställd: Sarah K. / Tyskland / senior utvecklare
- Brutto: 75 000 EUR per år → uppskattad arbetsgivarkostnad: 105 000 EUR (skatt 30 % + sociala avgifter 20 % + EOR-avgift 8 %)
- Rekommenderad leverantör: EOR-leverantör B (snabbast onboarding i Tyskland)
- Saknas: socialförsäkringsintyg och skatte-ID — automatiskt begärda via EOR-portalen
Automatisk avstämning via open banking
AI:n hämtar turkiska banktransaktioner via BKM ÖHVPS, matchar dem automatiskt mot fakturor och rapporterar avvikelser. (Pulls bank movements via BKM ÖHVPS Open Banking standard + auto-matches invoices. Activation requires YÖS registration.)
- 1 247 banktransaktioner importerade (9 konton)
- 1 198 fakturor automatiskt matchade (96,1 %)
- 49 avvikelser: 12 beloppsdifferenser, 8 dubbelbetalningar, 29 okända inbetalningar
- Åtgärd: utkast till återkrav klara för 8 dubbelbetalningar
Talanger från 17 länder.
Med ett klick.
3 küresel EOR sağlayıcı — vi kopplar upp oss mot de tre EOR-jättarna från ett enda gränssnitt. AI:n väljer rätt leverantör, uppskattar skattebördan och begär automatiskt in de handlingar som saknas.
BKM ÖHVPS v2.0
Färdig koppling
Cortex levereras med en open banking-koppling som följer den officiella specifikationen ÖHVPS v2.0, publicerad av TCMB och BKM. Alla turkiska banker nås genom en enda BKM GEÇİT-gateway — banklistan hämtas vid körning.
Aktivering i produktion: på kund- och operatörssidan krävs förhandsregistrering som YÖS, ett eIDAS QWAC-certifikat och ett BKM-avtal. ELPO vägleder genom hela processen.
Ingår i Cortex — ingen separat produkt att köpa Built-In, No Separate Product Required
BPMN-arbetsflödesmotor
Ingen separat server — motorn är inbyggd i Cortex. Processutrullning + versioner + användaruppgifter + gateway-uttryck + revisionshistorik.
- Processdefinition (utrullning + version) — XML-import
- Processinstans + användaruppgift + gateway
- Exklusivt / parallellt / villkorat flöde
- Service task — webhook + API-anrop
- Revisionshistorik (entered/exited/failed)
- Godkännandeflöde + förfallodag + eskalering
Datastyrning + personuppgifter
Den skannar er PostgreSQL automatiskt, hittar personuppgifter (TCKN/IBAN/e-post/kort) och maskerar dem — färdigt för KVKK och GDPR. Federerad fråga för SELECT över flera tabeller.
Simulering med digital tvilling
Den simulerar era processer 1 000 gånger, tar fram fördelningar för p50/p90/p95/p99 och hittar flaskhalsen. Tänk om-scenarier som beslutsstöd.
- Monte Carlo-simulering (1 000 iterationer)
- Fördelning p50 / p90 / p95 / p99
- Flaskhalsupptäckt + känslighetsanalys
- Jämförelse av tänk om-scenarier
- Genomströmning i processen + kostnadsoptimering
MR-fältservice (AR)
Fjärrexperten ritar live på fältteknikerns skärm — markör, pil och etikett. 3D-modell av utrustningen + sessionsinspelning + koppling till arbetsordern.
- WebRTC-länk mellan fjärrexpert och fälttekniker
- 3D-visare för utrustningsmodeller (.glb / .gltf)
- AR-annoteringar (markör + pil + etikett) på fältteknikerns skärm
- Sessionsinspelning + tidslinje + koppling till arbetsorder
- Position + fotobevis + kontrollformulär
AI-röstsamtal
Självgående utgående samtal (Bulut Sesli Çağrı beta) — talar turkiska, förstår avsikten och bokar möten. Kopplas direkt in i AI-SDR-kadensen.
- Utgående självgående samtal (Bulut Telefon REST API)
- Turkiskt TTS (Türkçe Neural TTS) + taligenkänning
- Klassificering av avsikt: intresserad / ointresserad / möte / pris
- Automatisk mötesbokning + temperaturpoäng på CRM-lead
- Inspelning + transkribering + sentimentanalys
- AI-SDR-kadens med röststeg (e-post och röst blandat)
5 RPA-plattformar, en konsol
Utlös 5 RPA-plattformar från ett enda gränssnitt. Webhook-återanrop + körningsuppföljning + utlösning från BPMN.
- Kurumsal RPA Orkestratör: Bearer token + tenant + start jobs OData
- Workflow Otomasyon Bulutu: Webhook + API key trigger
- Açık Kaynak İş Akışı: API-KEY + workflow run
- Düşük-Kod Süreç Aracı: Instant flow webhook
- Webhook Otomasyon Aracı: Webhook trigger
Publicering av platsannonser
Publicera på 5 jobbplattformar med ett klick — AI:ns CV-tolk strukturerar ansökningarna automatiskt och ger en matchningspoäng på 0–100 % mot annonsen.
- LinkedIn JobsGlobalt
- IndeedGlobalt
- Kariyer.netTR
- Yenibiris.comTR
- GlassdoorGlobalt
Fler än 90 AI-agenter · 14 leverantörer 90+ Live AI Agents · 14 LLM Providers
Cortex AI använder Anthropic Claude, OpenAI GPT, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, HuggingFace, Anthropic Bedrock — 14 AI-leverantörer. Kostnadsfri kedjereserv (Groq → Qwen → Gemini → OpenRouter) håller kostnaden nära noll med låg latens.
Cortex AI ledningshjärna
Orkestrerare som samordnar alla AI-agenter. VD-brief på morgonen, beslutskö och uppföljningsvakt.
Sales & CRM Suite
Fler än 10 agenter: kvalificering av leads, churn-prognos, nästa bästa åtgärd, offertutkast, kund-360° och win/loss-analys.
HR & Performance
Fler än 12 agenter: 360°-utvärdering, karriärvägar, granskning av lönejämlikhet och tidig varning för utbrändhet.
Project & Workflow
Sprintplanering, kapacitetsprognos, dolda beroenden, daglig standup och retro-facilitering.
Document & RAG
elpodocai + elpoknowledge: avtal, fakturor och CV:n — OCR + NER + kategorisering + RAG-frågor på naturligt språk.
Help Desk & ITSM
Incidenttriage, ändringsrisk, mönster i återkommande problem och personaliserad tjänstekatalog.
Marketing & Social
elpopublish publicerar i fler än 30 kanaler, AI-genererat innehåll, A/B-test och lead magnets.
Finance & e-Document
Kassaflöde, momsavvikelser, automatisk rättning av GİB-fel, e-faktura via röst och leverantörspoängsättning.
Voice & Calls
elpovoice + elpotts + elpolive + bulut sesli sağlayıcı: självgående kundtjänst, röst-IVR, turkiskt TTS, realtidsöversättning och transkribering.
Global Hire Agent
EOR (küresel EOR sağlayıcılar) för 17 länder: avtal + löner + regelefterlevnad + kostnadsjämförelse.
Open Banking Agent
Följer BKM ÖHVPS v2.0 — hämtar banktransaktioner + stämmer av fakturor + upptäcker avvikelser (registrering som YÖS krävs för aktivering).
Vibe Coding Agent
Naturligt språk → appstomme (sida + fält + arbetsflöde) — skriver appar på minuter i stället för timmar.
CV Parser + ATS
CV i PDF/DOCX → JSON-struktur + 0–100 % matchning mot annonsen + topp-N-rankning.
BPMN Engine
Inbyggd processmotor: deploy + start + användaruppgift + gateway-uttryck — ingen separat BPMN-server behövs.
Data Governance
Federerad fråga + automatisk upptäckt av 8 personuppgiftsmönster (TCKN/IBAN/e-post/kort) + automatisk maskering + härkomst.
Digital Twin
Monte Carlo-simulering (1 000 iterationer, p50/p95/p99) — flaskhals + känslighet + tänk om.
MR Field Service
AR (WebRTC + 3D-modell) — fjärrexperten ritar markör, pil och etikett på fältteknikerns skärm.
Allt under ett tak
Från meddelanden till videomöten, från fillagring till AI-kundtjänst — Cortex kopplar upp sig mot alla ELPO-tjänster via ElpoServicesApi. Därtill externa integrationer (Office-paket, Google, WhatsApp, GİB).
elpochat
Messaging, channel management, bot integration
elpomeet
Video conferencing, screen sharing, meeting recording
elpodocs
Word, Excel, PowerPoint online editing
elpoflow
Workflow automation, no-code integration
elposearch
Full-text search, typo-tolerant, fast
elpobi
Business intelligence, dashboard, SQL query
elpobpm
BPMN workflow, process engine
elpostorage
S3-compatible distributed file storage
elpofiles
File sharing, sync, WebDAV
elpovoice
Speech → text, call transcription
elpotts
Text → speech, natural Turkish reading
elpolive
Real-time voice AI infrastructure
elpopublish
30+ platform social media publishing + AI content
elpoinpaint
Brush-based object removal on images
elpobg
Image background removal
elporesearch
Internet research with cited answers
elpointel
Metasearch, 70+ engines in a single query
elpoknowledge
Document chatbot, Q&A via RAG
elpopdftools
50+ PDF tools: merge, split, OCR, sign
elpopdf
HTML / Office → PDF conversion
elporemote
Remote desktop, field service support
elpowa
WhatsApp Web protocol connection
elpolangflow
No-code LLM flow designer
elpografana
Monitoring + agent analytics dashboard
elpocms
Headless CMS, content management
elpoagent
90+ AI agents + 82 endpoint execution engine
Office Suite
Posta, Toplantı, Dosya, Bulut Depolama (Office Suite)
Google Calendar
OAuth 2.0, two-way sync + iCal RFC 5545 export
WhatsApp Business
Meta Cloud API v21, webhook
Telegram
Bot API, messaging, webhook
e-Invoice / GİB
UBL 2.1, VKN validation, GİB direct integration
Bulut Sesli Çağrı
Outbound call + TwiML + Türkçe Neural TTS voice + recording webhook
Küresel EOR Sağlayıcıları
EOR contracts + global payroll + 17-country compliance
BKM ÖHVPS v2.0
Connector for the official TCMB Open Banking gateway (activation requires YÖS registration + eIDAS QWAC)
RPA Konnektörleri
RPA orchestration — bot trigger + callback (5 leading platforms included)
LinkedIn Jobs / Indeed / Kariyer.net
Job posting + XML feed + ATS application tracking
MCP Protocol
Model Context Protocol — JSON-RPC calls to external AI tools
A2A Protocol
Agent-to-Agent — .well-known/agent.json + interop with external AI agents
Compared module by module
A buyer usually arrives with one need — "I am looking for a CRM" or "I am looking for a help desk". So each of the thirteen module areas is compared against its own competitors separately, including the rows where we come up short.
Comparison based on data as of 8 September 2026
CRM & Sales
Competitors: Salesforce · HubSpot · Pipedrive · Zoho CRM · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Opportunity and pipeline management | yes | yes |
| Quoting (CPQ) | often an add-on or paid module | included |
| Turkish e-invoicing | specific to Turkey, usually absent | built in (e-Belge family) |
| WhatsApp inbox | extra integration | included, multi-line |
| Pricing | per user per month, tiered | free for 1–2 users, indefinitely |
Where they are stronger: Salesforce has a wider ecosystem (AppExchange) and deeper reporting.
Project Management
Competitors: Jira · MS Project · monday.com · Asana · ClickUp · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Kanban / list / Gantt | yes (Gantt is an add-on in Jira) | all three included |
| Sprint, backlog, story points | strong in Jira | yes |
| Critical path, WBS, baseline | MS Project's territory | yes |
| Task templates | in most | yes |
| Recurring tasks | yes | yes |
| Projects and CRM in one product | needs a separate product | one product |
Where they are stronger: Jira's plugin ecosystem and MS Project's resource levelling go deeper. For large non-software construction planning MS Project is still strong.
Human Resources
Competitors: BambooHR · Personio · Workday · Bitrix24 HR · local payroll software
| Typical among competitors | Cortex | |
|---|---|---|
| Employee record, org chart | yes | yes |
| Leave and absence | yes | yes |
| Turkish payroll parameters | absent in non-Turkish products | built in — social security, banded income tax, stamp duty, cumulative base |
| Period-based parameters | — | yes (rates that change mid-year calculate correctly) |
| Leaver and handover flow | yes | yes |
Where they are stronger: The payroll engine and its parameters are defined; no payroll period has been run in production yet.
Help Desk
Competitors: Zendesk · Freshdesk · ServiceNow · Jira Service Management
| Typical among competitors | Cortex | |
|---|---|---|
| Tickets, SLA, queues | yes | yes |
| Knowledge base | yes | yes |
| Multi-channel (email, WhatsApp, web) | channels often charged separately | included |
| Support and CRM on the same customer card | separate product or integration | one product |
Where they are stronger: An agent sees the customer's open invoice and sales history on the same screen; with separate products that is an integration project.
Field Service Management
Competitors: IFS Cloud FSM · Microsoft Dynamics 365 Field Service · Salesforce Field Service · ServiceMax · Zoho FSM
| Typical among competitors | Cortex | |
|---|---|---|
| Work orders, appointments, routing | yes | yes |
| Mobile field app | yes | yes |
| Field staff see only their own work | needs configuration | built in as a rule |
| Service → invoice → CRM chain | integration | one product |
Where they are stronger: Visibility is a rule of the product rather than a setting, so a misconfiguration does not leak data.
Automation & Workflow
Competitors: Camunda · Bizagi · Signavio · Flowable · Power Automate
| Typical among competitors | Cortex | |
|---|---|---|
| Visual flow designer | yes | yes — drag-and-drop canvas, mini-map, zoom |
| State machine with transition rules | usually a separate product | yes — role, condition and auto-assignment per transition |
| Multi-step approval chain | yes | yes — including timeout and auto-approve on timeout |
| Rule-based automation (event to action) | yes | yes — task, status, assignee, due date and comment events |
| Process versioning and history | yes | yes |
| BPMN 2.0 XML import/export, timer and message events | Camunda's home ground | on the roadmap |
Where they are stronger: Camunda covers far more of BPMN 2.0 (timers, messages, sub-processes, DMN) than we do. Cortex's workflow runs on the product's own data, and that is also its strength: the flow sits on top of the task and the customer instead of shipping data to a separate engine.
Integrations & RPA
Competitors: UiPath · Power Automate · Zapier · n8n · Make
| Typical among competitors | Cortex | |
|---|---|---|
| Triggering robots and flows | from their own platform | all five are triggered from inside Cortex |
| Where the run result is stored | in their own console | in the Cortex record — you can see which job triggered it |
| Credentials and endpoints per connection | yes | yes |
| Import from Jira, MS Project and TFS | separate tooling | in the product |
| Building robots / screen recording | their core business | no — Cortex does not build robots, it runs them |
Where they are stronger: Cortex is not an RPA tool, it is an RPA orchestrator. You build the robot in UiPath; Cortex fires it at the right moment from inside the right job and writes the result back onto that job.
Documents & e-Signature
Competitors: DocuSign · Adobe Acrobat Sign · SharePoint · Bitrix24 e-Signature
| Typical among competitors | Cortex | |
|---|---|---|
| Multi-signer signature requests | yes | yes |
| Invitation channel (SMS / email) | usually email | SMS, email or wet signature |
| Audit trail and evidence report | yes | yes — including a verification screen |
| Document templates and auto-fill | yes | yes |
| Signature attached to the record | separate product, joined by integration | sits on the contract, quote or HR record |
| Signing in the field (mobile) | limited | yes |
Where they are stronger: DocuSign's international legal acceptance and certification coverage is broader. Cortex signing comes from the same house as the ELPO e-Signature family; for cross-border contracts the customer should still ask their own counsel.
ITSM & Asset Management
Competitors: ServiceNow · Jira Service Management · Freshservice · GLPI
| Typical among competitors | Cortex | |
|---|---|---|
| Incident, problem and change records | yes | yes |
| SLA and business-hours calendars | yes | yes |
| Asset inventory | yes | yes |
| Depot repair flow (device in and out) | often an add-on | in the product |
| ITSM and CRM on the same customer record | an integration job | one product |
Where they are stronger: ServiceNow's ITSM depth and process library are more mature at enterprise scale. Cortex wins where the same customer's contract, device and ticket need to live in one place.
Marketing & Social Media
Competitors: Hootsuite · Buffer · Sprout Social · Mailchimp · HubSpot Marketing
| Typical among competitors | Cortex | |
|---|---|---|
| Social scheduling and publishing | yes | yes — LinkedIn, Instagram, Facebook, X, TikTok, YouTube |
| Email marketing and template builder | yes | yes |
| A/B testing | higher tiers | in the product |
| Landing page builder | may be a separate product | in the product |
| SMS marketing | extra integration | in the product |
| Web visitor tracking and marketing ROI | higher tiers | in the product |
| Campaign and sales opportunity in one product | needs integration | one product |
Where they are stronger: On social listening, brand reputation and competitor analysis, Sprout Social and Hootsuite are deeper than we are. Cortex's advantage is that the chain from campaign to opportunity to invoice never breaks.
Reports & Analytics
Competitors: Power BI · Tableau · Looker Studio · Qlik Sense
| Typical among competitors | Cortex | |
|---|---|---|
| Report builder | yes | yes |
| Pivot tables and drill-down | yes | yes |
| Calculated fields | yes | yes |
| Cohort analysis | usually built by hand | a ready screen |
| Scheduled reports delivered by email | yes | yes |
| Data source | connects to anything | Cortex's own data — no setup or modelling needed |
Where they are stronger: Power BI and Tableau are general-purpose BI: they connect to any source and their visualisation range is wider. Cortex reporting is limited to its own data, but in exchange there is no warehouse to build, no model to write and no extra licence.
Communication & Contact Centre
Competitors: Slack · Microsoft Teams · Zoom · 3CX · Genesys Cloud
| Typical among competitors | Cortex | |
|---|---|---|
| Channels and direct messaging | yes | yes |
| Video meetings | yes | yes |
| Messages attached to a job or task | via add-ons | built in — the conversation sits on the record |
| Contact centre screen and canned responses | yes | yes |
| Softphone and PBX (SIP) integration | 3CX and Genesys own this ground | on the roadmap |
| AI call summaries and analysis | higher tiers | on the roadmap |
Where they are stronger: PBX integration and the softphone are written into the product but the field rollout is not finished; those rows say "on the roadmap" and will keep saying it until it is done. 3CX and Genesys have been doing this for years.
Data Governance & Compliance
Competitors: Collibra · Alation · Informatica · OneTrust
| Typical among competitors | Cortex | |
|---|---|---|
| Data catalogue | yes | yes |
| Data lineage | yes | yes |
| Data quality rules | yes | yes |
| Personal data (PII) detection | yes | yes — text and record scanning |
| Access reports and retention policy | yes | yes |
| Governance in the same product as the business data | a separate platform | one product |
Where they are stronger: Collibra and Alation specialise in enterprise data governance and manage dozens of sources at once. Cortex governs only its own data — but answering a data-protection question does not require standing up, feeding and licensing a second platform.
All of it in one product, one account, one invoice. Bought separately, CRM, projects, HR, help desk, field service, ITSM, marketing, reporting, communication and data governance mean ten subscriptions, ten integrations and ten support lines.
Alla konkurrenters produktnamn tillhör sina respektive ägare. Jämförelsen bygger på offentligt tillgängliga funktioner per andra kvartalet 2026.
Cortex questions we get asked
What does the AI agent do on its own, and what does it bring for approval?
There are three levels of authority. Within its own authority the agent handles routine work itself — opening a task for itself, gathering data, drafting. When the work crosses that boundary, such as assigning a task to someone else, it brings the decision to you. Anything leaving the company always requires approval: email, WhatsApp, social posts. Accountability therefore stays clear — a person draws the boundary and the agent works inside it.
What software category does Cortex belong to?
As a container it is a work management platform: CRM, projects, HR, ITSM and finance in one product on one data model. Its AI layer sits in a field the industry names in several ways. The umbrella term is agentic AI — Gartner published its first Hype Cycle under that heading in April 2026 and noted it is an ecosystem moving at different speeds rather than a single category. The layer that coordinates Cortex's agents is what the industry calls AI orchestration (agent orchestration); Salesforce and IBM call the same work digital labor or a digital worker platform. "AI COO" is a metaphor for the role, not a defined product category.
What is Cortex?
Cortex is a work management platform running on the ElpoCore platform that brings CRM, project management, HR, finance, ITSM and BPMN into a single interface. AI agents prepare the work and produce suggestions; the person makes the decision.
Does Cortex make decisions on its own?
No. Cortex's principle is "AI prepares, a person decides", and it is written into the interface. Agents gather the data, make contradictions visible and lay out options; approval and the decision always stay with the user. That is the point that matters to a corporate buyer: audit and accountability remain with a person.
How does Cortex get a team pulling the same way?
Through the direction-setting flow. Three questions go to the managers the CEO picks: what has to change in your unit this quarter, what should we stop doing, what does success look like. The responses are synthesised, with shared themes, contradicting views and subjects nobody raised listed separately. That is not a decision but the picture put in front of the CEO — the CEO decides, and once published the agents track everyone against it. Not answering is a valid answer.
Is customer data kept in the same database as other customers?
No. Each customer runs in its own PostgreSQL database — a physically separate database, not row-level separation. Backup, restore, deletion and audit requests can be carried out for a single customer.
Does changing the AI model require a redeployment?
No. Prompts, model selection and parameters live in the database, not in product code. Upgrading a model is a record update; no build and no deploy.
Is e-invoicing bought separately?
No, it is built in. e-Fatura, e-Arşiv, e-İrsaliye and e-Defter run inside the platform, and because ELPO is on GİB's official private integrator list no separate integrator contract is needed.
Can Cortex be used free of charge?
It is free indefinitely for 1-2 users with no credit card. As the team grows you move to the per-user tariff.
Can you see who changed which record?
Yes. Who accessed what and who saved what is recorded, and per record you can see who changed what and when.
Anställ Cortex AI
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