Cortex
Cortex AI Mâna dreaptă digitală a directorului general · Director de operațiuni cu AI
Cortex AI — directorul de operațiuni cu AI al companiei dumneavoastră. Ia decizii singur, propune acțiuni, iar dumneavoastră le aprobați. Redactează raportul de luni, sună clienții, punctează lead-urile, prognozează fluxul de numerar și reconciliază extrasele bancare.
Cortex adună într-o singură interfață munca împrăștiată prin CRM, ITSM, managementul proiectelor, rețele sociale, EOR și BPMN — 90+ agenți AI, 14 furnizori LLM, conector BKM ÖHVPS v2.0 gata de utilizare și conectori pentru angajări internaționale (EOR) formează o platformă enterprise de AI construită în Türkiye.
Everyone pulling the same way is a process, not a wish
The most expensive problem in a company is a goal nobody argues with and nobody reads the same way. Cortex turns that from a meeting held once and forgotten into a process.
- 1
Collect the team's input
General manager, unit heads, project managers — whoever you pick gets three questions: What has to change in your unit this quarter? What should we stop doing? What does success look like? Not answering is a valid answer; nobody is pushed.
- 2
Let AI lay out the picture
The responses are brought together: shared themes, views that contradict each other, and subjects nobody raised are listed separately. This is not a decision — it is the picture put in front of the CEO.
- 3
You make the call
Read the raw responses one by one, edit the synthesised text, or simply write your own direction. Once the decision is published, the AI agents track everyone against it.
AI prepares, a person decides. Cortex does not write your strategy for you. It gathers the input, makes the contradictions visible, and leaves the decision to you.
When the direction is already clear, you can skip the input round and write it straight away.
Try Cortex live
Cortex AI
„Directorul executiv digital cu AI al companiei dumneavoastră”
Rutin işi kendisi yapar, karar gerektireni onayınıza sunar.
55 dilde çalışır — sağ üstteki dil menüsünden deneyebilirsiniz.
Fiecare flux de lucru, o singură platformă
De la CRM la resurse umane, de la managementul proiectelor la comunicare — Cortex are peste 80 de module. Cortex AI le leagă pe toate în mod inteligent.
CRM și vânzări
Modulele din această categorie:
Managementul proiectelor
Modulele din această categorie:
Resurse umane
Modulele din această categorie:
Comunicare
Modulele din această categorie:
Calendar și planificare
Modulele din această categorie:
The full module map
The groups in the product's own menu and how many modules each holds. The five blocks above show the most used ones with screenshots; this table gives all of them.
The orchestration layer that coordinates the other agents. It switches between 14 LLM providers, calls tools and runs the approval flow; routine work it handles itself, decisions it queues for you.
Gantt, critical path (CPM), PERT and earned value (EVM) together. Project-to-project and task-to-task dependencies are defined, so when one task slips the critical path shows which tasks and which projects are affected and highlights the bottleneck. Baseline comparison, capacity levelling and MS Project import included.
Managing a set of projects rather than one. Cost-value portfolio view, Monte Carlo risk simulation and optimisation suggestions of the kind "delay project C and project A speeds up".
Team pace and health: cycle tracking, velocity insights, Planning Poker estimation and team chemistry analysis.
Messaging, voice and video calls and a SIP softphone in one interface. WhatsApp Business, Telegram and SMS land in the same inbox; meeting recordings and transcripts are produced automatically.
The sales line from lead to contract: pipeline, quotes, CPQ, invoices, contracts, sales funnel and forecast. In the customer 360 view the support ticket and the project sit on the same card.
Campaign design, audience and channel execution; conversion is measured on the same data as the CRM leads.
Building screens without code: drag-and-drop page designer, form and flow designer, data source binding, dashboard builder and whiteboard.
WhatsApp, Telegram, Instagram, Facebook, email and SMS collect in one inbox, and an incoming message can open a support ticket by itself.
Invoicing, collection and cash flow. e-Fatura and e-Arşiv reach the Turkish revenue administration from inside the platform, with no separate integrator contract.
Employee records, leave and absence, recruitment (ATS) and training (LMS). Turkish payroll parameters — social security, banded income tax, stamp duty, cumulative base — are defined. Performance 360, competency matrix and workforce planning included.
Support tickets, ITSM processes and the contact centre together. A ticket is routed to the field, repaired in the workshop and closed with a signed handover — all on the same customer card.
Electronic signing of approvals and handover documents; RSA-signed approval records and the SignaturePro infrastructure.
Ready configuration for more than twenty industries — sector-specific fields, processes and report sets.
Collaborative document editing inside the platform (OnlyOffice), version history, and files attached to the related project or customer record.
Ready-made reports plus your own dashboards; data compared by project, team and customer.
Condition-action rules and n8n-based flows. Over two hundred ready templates, version history and step-by-step debugging.
Two-way connections to Google Calendar, Microsoft 365, WhatsApp Business, Telegram, SMS and Turkish e-invoicing.
Helper tools that do not belong to the groups above, plus extra screens used across the platform.
330 modules · 19 grup
Suport și servicii în teren
4 module, o singură fișă de client. Tichet de suport → Trimiterea echipei în teren → Reparație în atelier → Predare semnată: totul pe aceeași cronologie.
Birou de asistență
Help Desk Telefon, e-mail, formular web, WhatsApp, Telegram, rețele sociale: tichete din 7 canale. Alocare automată, urmărirea SLA, sugestii de răspuns cu AI.
- Tichet omnicanal (7 canale)
- SLA + reguli de escaladare
- Bază de cunoștințe + sugestie AI
- Satisfacția clienților (CSAT/NPS)
- WhatsApp Business API integrat
Service în teren
Field Service Fișă de service, gestionarea sigiliilor, formular de control. Aplicație mobilă pentru tehnician, urmărirea locației și istoricul echipamentelor.
- Fișă de service (mobil + birou)
- Urmărirea sigiliilor din stație
- Formular de control
- Locație + trasee GPS
- Istoric pe numărul de serie al echipamentului
Atelier / Depot Repair
Depot Repair Preluarea echipamentului, diagnosticarea defecțiunii, ofertă, reparație, control de calitate și predare. Urmărirea stării din portalul clientului. Inventar de piese integrat.
- Preluarea echipamentului
- Diagnosticarea defecțiunii + ofertă
- Proces de reparație + control de calitate
- Gestionarea pieselor și a stocului
- Urmărire din portalul clientului
Suport IT
ITSM Design simplu pentru suportul IT intern. Incidente, schimbări, active (CMDB) și catalog de servicii, aliniate la ITIL.
- Gestionarea incidentelor
- Cerere de schimbare + aprobare
- Active / CMDB
- Catalog de servicii
- Portal de autoservire
Alte familii de module
Relații cu clienții, finanțe, marketing, documente și analize: totul într-o singură platformă Cortex.
Decizii autonome în teren
Cortex AI nu se limitează să vă predea rapoarte — decide, propune o acțiune, iar dumneavoastră o aprobați. Iată 6 scenarii reale.
Raportul de luni
Directorul de operațiuni cu AI rezumă ce s-a întâmplat săptămâna trecută și ce prezintă risc săptămâna aceasta. (Weekly recap + risk alerts auto-prepared.)
- Săptămâna aceasta sunt 12 tranzacții în închidere — 4.2M ₺ în total
- Reînnoire critică pentru 3 clienți (mai sunt 60 de zile)
- Proiectul lui Mehmet întârzie cu 5 zile — cauza: timpul de răspuns al clientului
- Cota de vânzări: 78% (săptămâna trecută 71%)
Punctarea autonomă a lead-urilor
Când sosește un lead nou, AI analizează datele istorice, îi atribuie un scor de interes și sugerează un responsabil. (Auto-scores leads + recommends owner.)
- Lead: Ayşe Yılmaz / Konya / Lanț de restaurante
- Scor: 87/100 (ridicat) — domeniu + buget + nevoie urgentă
- Responsabil sugerat: Hasan (a închis 3 tranzacții similare)
- Prima acțiune sugerată: demonstrație marți la 14:00 + ofertă personalizată
Avertizare timpurie privind fluxul de numerar
AI analizează datele financiare, proiectează fluxul de numerar la 30/60/90 de zile și raportează anomaliile. (30/60/90-day cash forecast + anomaly alerts.)
- Prognoză la 30 de zile: +850K ₺ pozitiv
- Prognoză la 60 de zile: -120K ₺ negativ (3 clienți mari ar putea întârzia plata)
- Anomalie: ABC Ltd a plătit cu întârziere ultimele 4 facturi — revizuiți limita de credit
- Sugestie: reducerea termenului de plată de la 60 la 45 de zile pentru 3 oferte active aduce +320K ₺
Apeluri vocale autonome (bulut sesli arama)
Conector Bulut Sesli Çağrı (beta): sună automat lead-urile, vorbește turcește, sesizează intenția și fixează întâlniri. (Cloud Voice connector beta — calls leads in Turkish, books meetings.)
- Apel: +90 532 *** ** 47 — Subiect: invitație la demonstrația Cortex
- Client: «Marți îmi convine» → AI rezervă intervalul și trimite invitația de calendar
- Scor de intenție: 72% interesat · Interes: ridicat
- Înregistrare + transcriere + analiză de sentiment → se transferă automat în fișa din CRM
Verificarea conformității la angajări globale
AI compară küresel EOR sağlayıcılar pentru țara noului angajat, estimează sarcina fiscală și avertizează despre documentele lipsă. (Compares EOR providers + tax burden + missing docs.)
- Angajat: Sarah K. / Germania / Senior Developer
- Brut: 75.000 EUR/an → cost estimat pentru angajator: 105.000 EUR (impozite 30% + contribuții sociale 20% + comision EOR 8%)
- Furnizor sugerat: Furnizorul EOR B (cea mai rapidă integrare în Germania)
- Lipsesc: Sozialversicherungsausweis + Steuer-ID — solicitate automat prin portalul EOR
Reconciliere automată cu Open Banking
AI preia mișcările din băncile turcești prin BKM ÖHVPS, le reconciliază automat cu facturile și semnalează neconcordanțele. (Pulls bank movements via BKM ÖHVPS Open Banking standard + auto-matches invoices. Activation requires YÖS registration.)
- 1.247 de mișcări bancare importate (9 conturi)
- 1.198 de facturi reconciliate automat (96.1%)
- 49 de neconcordanțe: 12 diferențe de sumă, 8 plăți duble, 29 de încasări necunoscute
- Acțiune: proiecte de cerere de restituire pregătite pentru 8 plăți duble
Talente din 17 țări.
Cu un singur clic.
3 küresel EOR sağlayıcı — ne conectăm la cei trei giganți EOR dintr-o singură interfață. AI alege furnizorul potrivit, estimează sarcina fiscală și solicită automat documentele lipsă.
BKM ÖHVPS v2.0
Conector gata de utilizare
Cortex include un conector Open Banking conform specificației oficiale ÖHVPS v2.0 publicate de TCMB și BKM. Toate băncile din Turcia sunt accesate printr-o singură poartă BKM GEÇİT — lista băncilor este preluată în timpul execuției.
Activarea în producție: din partea clientului/operatorului sunt necesare înregistrarea prealabilă YÖS + certificat eIDAS QWAC + contract cu BKM. ELPO oferă consultanță pe tot parcursul procesului.
În interiorul Cortex, fără să cumpărați un produs separat Built-In, No Separate Product Required
Motor de fluxuri BPMN
Fără server separat — motorul este încorporat în Cortex. Publicarea proceselor + versiuni + user task + expresii de gateway + istoric de audit.
- Definirea proceselor (deploy + versiune) — import XML
- Process instance + user task + gateway
- Flux exclusiv / paralel / condiționat
- Service task — webhook + apel API
- Istoric de audit (entered/exited/failed)
- Flux de aprobare + termen-limită + escaladare
Data Governance + PII
Vă scanează automat baza PostgreSQL, identifică datele cu caracter personal (TCKN/IBAN/e-mail/card) și le maschează: gata pentru conformitatea cu KVKK și GDPR. Federated query pentru interogări SELECT între tabele.
Simulare Digital Twin
Vă simulează procesele de 1000 de ori, generează distribuții p50/p90/p95/p99 și găsește punctul de blocaj. Scenarii what-if ca sprijin pentru decizie.
- Simulare Monte Carlo (1000 de iterații)
- Distribuție p50 / p90 / p95 / p99
- Detectarea blocajelor + analiză de sensibilitate
- Compararea scenariilor what-if
- Optimizarea randamentului și a costurilor procesului
Service în teren MR (AR)
Expertul de la distanță desenează în direct pe ecranul tehnicianului din teren — marcaj, săgeată, etichetă. Model 3D al echipamentului + înregistrarea sesiunii + legătură cu comanda de lucru.
- Conexiune WebRTC între expertul de la distanță ↔ tehnicianul din teren
- Vizualizator de modele 3D ale echipamentelor (.glb / .gltf)
- Adnotările AR (marcaj + săgeată + etichetă) apar pe ecranul tehnicianului
- Înregistrarea sesiunii + cronologie + legătură cu comanda de lucru
- Locație + dovezi foto + formular de control
Apeluri vocale cu AI
Apeluri de ieșire autonome (Bulut Sesli Çağrı beta) — vorbește turcește, înțelege intenția și fixează întâlniri. Se integrează direct în cadența AI SDR.
- Apeluri de ieșire autonome (Bulut Telefon REST API)
- TTS în limba turcă (Türkçe Neural TTS) + recunoaștere vocală
- Clasificarea intenției: interesat / neinteresat / întâlnire / preț
- Programare automată + scor de interes al lead-ului în CRM
- Înregistrare + transcriere + analiză de sentiment
- Cadență AI SDR cu pas vocal (e-mail + voce combinate)
5 platforme RPA, o singură consolă
Declanșați 5 platforme RPA dintr-o singură interfață. Webhook callback + urmărirea execuțiilor + declanșare din BPMN.
- Kurumsal RPA Orkestratör: Bearer token + tenant + start jobs OData
- Workflow Otomasyon Bulutu: Webhook + API key trigger
- Açık Kaynak İş Akışı: API-KEY + workflow run
- Düşük-Kod Süreç Aracı: Instant flow webhook
- Webhook Otomasyon Aracı: Webhook trigger
Publicarea anunțurilor de angajare
Publicați pe 5 portaluri de joburi cu un singur clic: analizorul de CV-uri cu AI structurează automat candidaturile + scor de potrivire de 0-100% față de anunț.
- LinkedIn JobsGlobal
- IndeedGlobal
- Kariyer.netTR
- Yenibiris.comTR
- GlassdoorGlobal
90+ agenți AI · 14 furnizori 90+ Live AI Agents · 14 LLM Providers
Cortex AI folosește Anthropic Claude, OpenAI GPT, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, HuggingFace, Anthropic Bedrock — 14 furnizori de AI. Lanțul gratuit de rezervă (Groq → Qwen → Gemini → OpenRouter) menține costul aproape de zero, cu latență redusă.
Cortex AI Creierul de management
Orchestrator care coordonează toți agenții AI. Raport matinal pentru directorul general, coadă de decizii și urmărirea restanțelor.
Sales & CRM Suite
10+ agenți: calificarea lead-urilor, predicția pierderii clienților, next-best-action, redactarea propunerilor, customer 360°, analiză win/loss.
HR & Performance
12+ agenți: evaluări 360°, plan de carieră, audit al echității salariale, avertizare timpurie privind epuizarea profesională.
Project & Workflow
Planificarea sprinturilor, prognoza capacității, detectarea dependențelor ascunse, daily standup, facilitarea retrospectivelor.
Document & RAG
elpodocai + elpoknowledge: contracte, facturi și CV-uri — OCR + NER + categorizare + interogări RAG în limbaj natural.
Help Desk & ITSM
Trierea incidentelor, riscul schimbărilor, detectarea tiparelor de probleme recurente, catalog de servicii personalizat.
Marketing & Social
elpopublish publică pe peste 30 de canale, generare de conținut cu AI, test A/B, lead magnet.
Finance & e-Document
Flux de numerar, anomalii de TVA, corectarea automată a erorilor GİB, factură electronică prin voce, scoring de furnizori.
Voice & Calls
elpovoice + elpotts + elpolive + bulut sesli sağlayıcı: call center autonom, IVR vocal, TTS în limba turcă, traducere în timp real și transcriere.
Global Hire Agent
EOR (küresel EOR sağlayıcılar) pentru 17 țări: contract + salarizare + conformitate + comparație de costuri.
Open Banking Agent
Conform BKM ÖHVPS v2.0: preia mișcările bancare + reconciliază facturile + detectează anomaliile (activarea necesită înregistrarea YÖS).
Vibe Coding Agent
Limbaj natural → schelet de aplicație (pagină + câmp + flux de lucru): scrie aplicații în minute, nu în ore.
CV Parser + ATS
CV în PDF/DOCX → structură JSON + potrivire de 0-100% cu descrierea postului + clasament Top-N.
BPMN Engine
Motor de procese încorporat: deploy + start + user task + expresii de gateway, fără a fi nevoie de un server BPMN separat.
Data Governance
Federated query + detectarea automată a 8 tipare de date cu caracter personal (TCKN/IBAN/e-mail/card) + mascare automată + lineage.
Digital Twin
Simulare Monte Carlo (1000 de iterații, p50/p95/p99): punct de blocaj + sensibilitate + what-if.
MR Field Service
AR (WebRTC + model 3D): expertul de la distanță desenează marcaj, săgeată și etichetă pe ecranul tehnicianului din teren.
Totul sub același acoperiș
De la mesagerie la videoconferință, de la stocarea fișierelor la call centerul cu AI: Cortex se conectează la fiecare serviciu ELPO prin ElpoServicesApi. În plus, integrări externe (Office Suite, Google, WhatsApp, GİB — administrația fiscală turcă).
elpochat
Messaging, channel management, bot integration
elpomeet
Video conferencing, screen sharing, meeting recording
elpodocs
Word, Excel, PowerPoint online editing
elpoflow
Workflow automation, no-code integration
elposearch
Full-text search, typo-tolerant, fast
elpobi
Business intelligence, dashboard, SQL query
elpobpm
BPMN workflow, process engine
elpostorage
S3-compatible distributed file storage
elpofiles
File sharing, sync, WebDAV
elpovoice
Speech → text, call transcription
elpotts
Text → speech, natural Turkish reading
elpolive
Real-time voice AI infrastructure
elpopublish
30+ platform social media publishing + AI content
elpoinpaint
Brush-based object removal on images
elpobg
Image background removal
elporesearch
Internet research with cited answers
elpointel
Metasearch, 70+ engines in a single query
elpoknowledge
Document chatbot, Q&A via RAG
elpopdftools
50+ PDF tools: merge, split, OCR, sign
elpopdf
HTML / Office → PDF conversion
elporemote
Remote desktop, field service support
elpowa
WhatsApp Web protocol connection
elpolangflow
No-code LLM flow designer
elpografana
Monitoring + agent analytics dashboard
elpocms
Headless CMS, content management
elpoagent
90+ AI agents + 82 endpoint execution engine
Office Suite
Posta, Toplantı, Dosya, Bulut Depolama (Office Suite)
Google Calendar
OAuth 2.0, two-way sync + iCal RFC 5545 export
WhatsApp Business
Meta Cloud API v21, webhook
Telegram
Bot API, messaging, webhook
e-Invoice / GİB
UBL 2.1, VKN validation, GİB direct integration
Bulut Sesli Çağrı
Outbound call + TwiML + Türkçe Neural TTS voice + recording webhook
Küresel EOR Sağlayıcıları
EOR contracts + global payroll + 17-country compliance
BKM ÖHVPS v2.0
Connector for the official TCMB Open Banking gateway (activation requires YÖS registration + eIDAS QWAC)
RPA Konnektörleri
RPA orchestration — bot trigger + callback (5 leading platforms included)
LinkedIn Jobs / Indeed / Kariyer.net
Job posting + XML feed + ATS application tracking
MCP Protocol
Model Context Protocol — JSON-RPC calls to external AI tools
A2A Protocol
Agent-to-Agent — .well-known/agent.json + interop with external AI agents
Compared module by module
A buyer usually arrives with one need — "I am looking for a CRM" or "I am looking for a help desk". So each of the thirteen module areas is compared against its own competitors separately, including the rows where we come up short.
Comparison based on data as of 8 September 2026
CRM & Sales
Competitors: Salesforce · HubSpot · Pipedrive · Zoho CRM · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Opportunity and pipeline management | yes | yes |
| Quoting (CPQ) | often an add-on or paid module | included |
| Turkish e-invoicing | specific to Turkey, usually absent | built in (e-Belge family) |
| WhatsApp inbox | extra integration | included, multi-line |
| Pricing | per user per month, tiered | free for 1–2 users, indefinitely |
Where they are stronger: Salesforce has a wider ecosystem (AppExchange) and deeper reporting.
Project Management
Competitors: Jira · MS Project · monday.com · Asana · ClickUp · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Kanban / list / Gantt | yes (Gantt is an add-on in Jira) | all three included |
| Sprint, backlog, story points | strong in Jira | yes |
| Critical path, WBS, baseline | MS Project's territory | yes |
| Task templates | in most | yes |
| Recurring tasks | yes | yes |
| Projects and CRM in one product | needs a separate product | one product |
Where they are stronger: Jira's plugin ecosystem and MS Project's resource levelling go deeper. For large non-software construction planning MS Project is still strong.
Human Resources
Competitors: BambooHR · Personio · Workday · Bitrix24 HR · local payroll software
| Typical among competitors | Cortex | |
|---|---|---|
| Employee record, org chart | yes | yes |
| Leave and absence | yes | yes |
| Turkish payroll parameters | absent in non-Turkish products | built in — social security, banded income tax, stamp duty, cumulative base |
| Period-based parameters | — | yes (rates that change mid-year calculate correctly) |
| Leaver and handover flow | yes | yes |
Where they are stronger: The payroll engine and its parameters are defined; no payroll period has been run in production yet.
Help Desk
Competitors: Zendesk · Freshdesk · ServiceNow · Jira Service Management
| Typical among competitors | Cortex | |
|---|---|---|
| Tickets, SLA, queues | yes | yes |
| Knowledge base | yes | yes |
| Multi-channel (email, WhatsApp, web) | channels often charged separately | included |
| Support and CRM on the same customer card | separate product or integration | one product |
Where they are stronger: An agent sees the customer's open invoice and sales history on the same screen; with separate products that is an integration project.
Field Service Management
Competitors: IFS Cloud FSM · Microsoft Dynamics 365 Field Service · Salesforce Field Service · ServiceMax · Zoho FSM
| Typical among competitors | Cortex | |
|---|---|---|
| Work orders, appointments, routing | yes | yes |
| Mobile field app | yes | yes |
| Field staff see only their own work | needs configuration | built in as a rule |
| Service → invoice → CRM chain | integration | one product |
Where they are stronger: Visibility is a rule of the product rather than a setting, so a misconfiguration does not leak data.
Automation & Workflow
Competitors: Camunda · Bizagi · Signavio · Flowable · Power Automate
| Typical among competitors | Cortex | |
|---|---|---|
| Visual flow designer | yes | yes — drag-and-drop canvas, mini-map, zoom |
| State machine with transition rules | usually a separate product | yes — role, condition and auto-assignment per transition |
| Multi-step approval chain | yes | yes — including timeout and auto-approve on timeout |
| Rule-based automation (event to action) | yes | yes — task, status, assignee, due date and comment events |
| Process versioning and history | yes | yes |
| BPMN 2.0 XML import/export, timer and message events | Camunda's home ground | on the roadmap |
Where they are stronger: Camunda covers far more of BPMN 2.0 (timers, messages, sub-processes, DMN) than we do. Cortex's workflow runs on the product's own data, and that is also its strength: the flow sits on top of the task and the customer instead of shipping data to a separate engine.
Integrations & RPA
Competitors: UiPath · Power Automate · Zapier · n8n · Make
| Typical among competitors | Cortex | |
|---|---|---|
| Triggering robots and flows | from their own platform | all five are triggered from inside Cortex |
| Where the run result is stored | in their own console | in the Cortex record — you can see which job triggered it |
| Credentials and endpoints per connection | yes | yes |
| Import from Jira, MS Project and TFS | separate tooling | in the product |
| Building robots / screen recording | their core business | no — Cortex does not build robots, it runs them |
Where they are stronger: Cortex is not an RPA tool, it is an RPA orchestrator. You build the robot in UiPath; Cortex fires it at the right moment from inside the right job and writes the result back onto that job.
Documents & e-Signature
Competitors: DocuSign · Adobe Acrobat Sign · SharePoint · Bitrix24 e-Signature
| Typical among competitors | Cortex | |
|---|---|---|
| Multi-signer signature requests | yes | yes |
| Invitation channel (SMS / email) | usually email | SMS, email or wet signature |
| Audit trail and evidence report | yes | yes — including a verification screen |
| Document templates and auto-fill | yes | yes |
| Signature attached to the record | separate product, joined by integration | sits on the contract, quote or HR record |
| Signing in the field (mobile) | limited | yes |
Where they are stronger: DocuSign's international legal acceptance and certification coverage is broader. Cortex signing comes from the same house as the ELPO e-Signature family; for cross-border contracts the customer should still ask their own counsel.
ITSM & Asset Management
Competitors: ServiceNow · Jira Service Management · Freshservice · GLPI
| Typical among competitors | Cortex | |
|---|---|---|
| Incident, problem and change records | yes | yes |
| SLA and business-hours calendars | yes | yes |
| Asset inventory | yes | yes |
| Depot repair flow (device in and out) | often an add-on | in the product |
| ITSM and CRM on the same customer record | an integration job | one product |
Where they are stronger: ServiceNow's ITSM depth and process library are more mature at enterprise scale. Cortex wins where the same customer's contract, device and ticket need to live in one place.
Marketing & Social Media
Competitors: Hootsuite · Buffer · Sprout Social · Mailchimp · HubSpot Marketing
| Typical among competitors | Cortex | |
|---|---|---|
| Social scheduling and publishing | yes | yes — LinkedIn, Instagram, Facebook, X, TikTok, YouTube |
| Email marketing and template builder | yes | yes |
| A/B testing | higher tiers | in the product |
| Landing page builder | may be a separate product | in the product |
| SMS marketing | extra integration | in the product |
| Web visitor tracking and marketing ROI | higher tiers | in the product |
| Campaign and sales opportunity in one product | needs integration | one product |
Where they are stronger: On social listening, brand reputation and competitor analysis, Sprout Social and Hootsuite are deeper than we are. Cortex's advantage is that the chain from campaign to opportunity to invoice never breaks.
Reports & Analytics
Competitors: Power BI · Tableau · Looker Studio · Qlik Sense
| Typical among competitors | Cortex | |
|---|---|---|
| Report builder | yes | yes |
| Pivot tables and drill-down | yes | yes |
| Calculated fields | yes | yes |
| Cohort analysis | usually built by hand | a ready screen |
| Scheduled reports delivered by email | yes | yes |
| Data source | connects to anything | Cortex's own data — no setup or modelling needed |
Where they are stronger: Power BI and Tableau are general-purpose BI: they connect to any source and their visualisation range is wider. Cortex reporting is limited to its own data, but in exchange there is no warehouse to build, no model to write and no extra licence.
Communication & Contact Centre
Competitors: Slack · Microsoft Teams · Zoom · 3CX · Genesys Cloud
| Typical among competitors | Cortex | |
|---|---|---|
| Channels and direct messaging | yes | yes |
| Video meetings | yes | yes |
| Messages attached to a job or task | via add-ons | built in — the conversation sits on the record |
| Contact centre screen and canned responses | yes | yes |
| Softphone and PBX (SIP) integration | 3CX and Genesys own this ground | on the roadmap |
| AI call summaries and analysis | higher tiers | on the roadmap |
Where they are stronger: PBX integration and the softphone are written into the product but the field rollout is not finished; those rows say "on the roadmap" and will keep saying it until it is done. 3CX and Genesys have been doing this for years.
Data Governance & Compliance
Competitors: Collibra · Alation · Informatica · OneTrust
| Typical among competitors | Cortex | |
|---|---|---|
| Data catalogue | yes | yes |
| Data lineage | yes | yes |
| Data quality rules | yes | yes |
| Personal data (PII) detection | yes | yes — text and record scanning |
| Access reports and retention policy | yes | yes |
| Governance in the same product as the business data | a separate platform | one product |
Where they are stronger: Collibra and Alation specialise in enterprise data governance and manage dozens of sources at once. Cortex governs only its own data — but answering a data-protection question does not require standing up, feeding and licensing a second platform.
All of it in one product, one account, one invoice. Bought separately, CRM, projects, HR, help desk, field service, ITSM, marketing, reporting, communication and data governance mean ten subscriptions, ten integrations and ten support lines.
Toate denumirile produselor concurente aparțin deținătorilor lor de drept. Comparația se bazează pe funcționalitățile disponibile public în trimestrul al doilea din 2026.
Cortex questions we get asked
What does the AI agent do on its own, and what does it bring for approval?
There are three levels of authority. Within its own authority the agent handles routine work itself — opening a task for itself, gathering data, drafting. When the work crosses that boundary, such as assigning a task to someone else, it brings the decision to you. Anything leaving the company always requires approval: email, WhatsApp, social posts. Accountability therefore stays clear — a person draws the boundary and the agent works inside it.
What software category does Cortex belong to?
As a container it is a work management platform: CRM, projects, HR, ITSM and finance in one product on one data model. Its AI layer sits in a field the industry names in several ways. The umbrella term is agentic AI — Gartner published its first Hype Cycle under that heading in April 2026 and noted it is an ecosystem moving at different speeds rather than a single category. The layer that coordinates Cortex's agents is what the industry calls AI orchestration (agent orchestration); Salesforce and IBM call the same work digital labor or a digital worker platform. "AI COO" is a metaphor for the role, not a defined product category.
What is Cortex?
Cortex is a work management platform running on the ElpoCore platform that brings CRM, project management, HR, finance, ITSM and BPMN into a single interface. AI agents prepare the work and produce suggestions; the person makes the decision.
Does Cortex make decisions on its own?
No. Cortex's principle is "AI prepares, a person decides", and it is written into the interface. Agents gather the data, make contradictions visible and lay out options; approval and the decision always stay with the user. That is the point that matters to a corporate buyer: audit and accountability remain with a person.
How does Cortex get a team pulling the same way?
Through the direction-setting flow. Three questions go to the managers the CEO picks: what has to change in your unit this quarter, what should we stop doing, what does success look like. The responses are synthesised, with shared themes, contradicting views and subjects nobody raised listed separately. That is not a decision but the picture put in front of the CEO — the CEO decides, and once published the agents track everyone against it. Not answering is a valid answer.
Is customer data kept in the same database as other customers?
No. Each customer runs in its own PostgreSQL database — a physically separate database, not row-level separation. Backup, restore, deletion and audit requests can be carried out for a single customer.
Does changing the AI model require a redeployment?
No. Prompts, model selection and parameters live in the database, not in product code. Upgrading a model is a record update; no build and no deploy.
Is e-invoicing bought separately?
No, it is built in. e-Fatura, e-Arşiv, e-İrsaliye and e-Defter run inside the platform, and because ELPO is on GİB's official private integrator list no separate integrator contract is needed.
Can Cortex be used free of charge?
It is free indefinitely for 1-2 users with no credit card. As the team grows you move to the per-user tariff.
Can you see who changed which record?
Yes. Who accessed what and who saved what is recorded, and per record you can see who changed what and when.
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