Cortex
Cortex AI Il braccio destro digitale del CEO · Direttore operativo IA
Cortex AI — il direttore operativo IA della tua azienda. Prende decisioni in autonomia, propone azioni, tu approvi. Scrive il briefing del lunedì, chiama i clienti, valuta i lead, prevede il flusso di cassa, riconcilia gli estratti conto bancari.
Cortex riunisce in un'unica interfaccia il lavoro aziendale disperso tra CRM, ITSM, project management, social media, EOR e BPMN — oltre 90 agenti IA, 14 provider LLM, connettore pronto BKM ÖHVPS v2.0 e connettori per le assunzioni globali (EOR) danno vita a una piattaforma IA enterprise costruita in Turchia.
Everyone pulling the same way is a process, not a wish
The most expensive problem in a company is a goal nobody argues with and nobody reads the same way. Cortex turns that from a meeting held once and forgotten into a process.
- 1
Collect the team's input
General manager, unit heads, project managers — whoever you pick gets three questions: What has to change in your unit this quarter? What should we stop doing? What does success look like? Not answering is a valid answer; nobody is pushed.
- 2
Let AI lay out the picture
The responses are brought together: shared themes, views that contradict each other, and subjects nobody raised are listed separately. This is not a decision — it is the picture put in front of the CEO.
- 3
You make the call
Read the raw responses one by one, edit the synthesised text, or simply write your own direction. Once the decision is published, the AI agents track everyone against it.
AI prepares, a person decides. Cortex does not write your strategy for you. It gathers the input, makes the contradictions visible, and leaves the decision to you.
When the direction is already clear, you can skip the input round and write it straight away.
Try Cortex live
Cortex AI
"Il direttore esecutivo digitale IA della tua azienda"
Rutin işi kendisi yapar, karar gerektireni onayınıza sunar.
55 dilde çalışır — sağ üstteki dil menüsünden deneyebilirsiniz.
Ogni flusso di lavoro, un'unica piattaforma
Dal CRM alle risorse umane, dal project management alla comunicazione — Cortex conta più di 80 moduli. Cortex AI li collega tutti in modo intelligente.
CRM e vendite
Moduli di questa categoria:
Project management
Moduli di questa categoria:
Risorse umane
Moduli di questa categoria:
Comunicazione
Moduli di questa categoria:
Calendario e pianificazione
Moduli di questa categoria:
The full module map
The groups in the product's own menu and how many modules each holds. The five blocks above show the most used ones with screenshots; this table gives all of them.
The orchestration layer that coordinates the other agents. It switches between 14 LLM providers, calls tools and runs the approval flow; routine work it handles itself, decisions it queues for you.
Gantt, critical path (CPM), PERT and earned value (EVM) together. Project-to-project and task-to-task dependencies are defined, so when one task slips the critical path shows which tasks and which projects are affected and highlights the bottleneck. Baseline comparison, capacity levelling and MS Project import included.
Managing a set of projects rather than one. Cost-value portfolio view, Monte Carlo risk simulation and optimisation suggestions of the kind "delay project C and project A speeds up".
Team pace and health: cycle tracking, velocity insights, Planning Poker estimation and team chemistry analysis.
Messaging, voice and video calls and a SIP softphone in one interface. WhatsApp Business, Telegram and SMS land in the same inbox; meeting recordings and transcripts are produced automatically.
The sales line from lead to contract: pipeline, quotes, CPQ, invoices, contracts, sales funnel and forecast. In the customer 360 view the support ticket and the project sit on the same card.
Campaign design, audience and channel execution; conversion is measured on the same data as the CRM leads.
Building screens without code: drag-and-drop page designer, form and flow designer, data source binding, dashboard builder and whiteboard.
WhatsApp, Telegram, Instagram, Facebook, email and SMS collect in one inbox, and an incoming message can open a support ticket by itself.
Invoicing, collection and cash flow. e-Fatura and e-Arşiv reach the Turkish revenue administration from inside the platform, with no separate integrator contract.
Employee records, leave and absence, recruitment (ATS) and training (LMS). Turkish payroll parameters — social security, banded income tax, stamp duty, cumulative base — are defined. Performance 360, competency matrix and workforce planning included.
Support tickets, ITSM processes and the contact centre together. A ticket is routed to the field, repaired in the workshop and closed with a signed handover — all on the same customer card.
Electronic signing of approvals and handover documents; RSA-signed approval records and the SignaturePro infrastructure.
Ready configuration for more than twenty industries — sector-specific fields, processes and report sets.
Collaborative document editing inside the platform (OnlyOffice), version history, and files attached to the related project or customer record.
Ready-made reports plus your own dashboards; data compared by project, team and customer.
Condition-action rules and n8n-based flows. Over two hundred ready templates, version history and step-by-step debugging.
Two-way connections to Google Calendar, Microsoft 365, WhatsApp Business, Telegram, SMS and Turkish e-invoicing.
Helper tools that do not belong to the groups above, plus extra screens used across the platform.
330 modules · 19 grup
Assistenza e servizi sul campo
4 moduli, un'unica scheda cliente. Ticket di assistenza → intervento del tecnico sul campo → riparazione in officina → consegna firmata: tutto su una sola timeline.
Help Desk
Help Desk Telefono, e-mail, modulo web, WhatsApp, Telegram, social media: ticket da 7 canali. Assegnazione automatica, monitoraggio SLA, suggerimenti di risposta con IA.
- Ticket omnicanale (7 canali)
- SLA + regole di escalation
- Knowledge base + suggerimento IA
- Soddisfazione del cliente (CSAT/NPS)
- WhatsApp Business API integrata
Field Service
Field Service Modulo di intervento, gestione dei sigilli, modulo di audit: il modello di campo così com'è. App mobile per i tecnici, tracciamento della posizione, storico delle apparecchiature.
- Modulo di intervento (mobile + ufficio)
- Tracciamento dei sigilli di stazione
- Modulo di audit
- Posizione + routing GPS
- Storico per numero di serie dell'apparecchiatura
Officina / Depot Repair
Depot Repair Accettazione del dispositivo, diagnosi del guasto, preventivo, riparazione, controllo qualità, consegna. Stato consultabile dal portale clienti. Magazzino ricambi integrato.
- Accettazione del dispositivo
- Diagnosi del guasto + preventivo
- Processo di riparazione + controllo qualità
- Gestione ricambi/magazzino
- Tracciamento dal portale clienti
Supporto IT
ITSM Impostazione essenziale per il supporto IT interno. Incident, change, asset (CMDB), catalogo servizi — allineato a ITIL.
- Gestione degli incident
- Change request + approvazione
- Asset / CMDB
- Catalogo servizi
- Portale self-service
Altre famiglie di moduli
Servizio clienti, finanza, marketing, documenti e analisi: tutto in un'unica piattaforma Cortex.
Decisioni autonome sul campo
Cortex AI non si limita a consegnarti report — decide, propone un'azione, tu approvi. Ecco 6 scenari reali.
Briefing del lunedì
Il direttore operativo IA riassume ciò che è successo la settimana scorsa e ciò che è a rischio questa settimana. (Weekly recap + risk alerts auto-prepared.)
- Questa settimana 12 trattative in chiusura — 4.2M ₺ in totale
- Rinnovo critico per 3 clienti (mancano 60 giorni)
- Il progetto di Mehmet è in ritardo di 5 giorni — causa: tempi di risposta del cliente
- Quota di vendita: 78% (settimana scorsa 71%)
Lead scoring autonomo
All'arrivo di un nuovo lead l'IA analizza i dati storici, assegna un punteggio di interesse e suggerisce un owner. (Auto-scores leads + recommends owner.)
- Lead: Ayşe Yılmaz / Konya / Catena di ristoranti
- Punteggio: 87/100 (alto) — settore + budget + bisogno urgente
- Owner suggerito: Hasan (ha chiuso 3 trattative simili)
- Prima azione suggerita: demo martedì alle 14:00 + offerta su misura
Allerta precoce sul flusso di cassa
L'IA analizza i dati finanziari, proietta il flusso di cassa a 30/60/90 giorni e segnala le anomalie. (30/60/90-day cash forecast + anomaly alerts.)
- Previsione a 30 giorni: +850K ₺ positivo
- Previsione a 60 giorni: -120K ₺ negativo (3 grandi clienti potrebbero ritardare il pagamento)
- Anomalia: ABC Ltd ha pagato in ritardo le ultime 4 fatture — rivedere il limite di credito
- Suggerimento: ridurre i termini di pagamento da 60 a 45 giorni su 3 offerte attive porta +320K ₺
Chiamate vocali autonome (bulut sesli arama)
Connettore Bulut Sesli Çağrı (beta) — chiama automaticamente i lead, parla turco, coglie l'intento, fissa incontri. (Cloud Voice connector beta — calls leads in Turkish, books meetings.)
- Chiamata: +90 532 *** ** 47 — Tema: invito alla demo di Cortex
- Cliente: 'martedì va bene' → l'IA blocca lo slot e invia l'invito in calendario
- Punteggio di intento: 72% interessato · Interesse: alto
- Registrazione + trascrizione + sentiment → finiscono automaticamente nella scheda CRM
Verifica di compliance per le assunzioni globali
L'IA confronta küresel EOR sağlayıcılar per il paese del nuovo assunto, stima il carico fiscale e segnala i documenti mancanti. (Compares EOR providers + tax burden + missing docs.)
- Dipendente: Sarah K. / Germania / Senior Developer
- Lordo: 75.000 EUR/anno → costo aziendale stimato: 105.000 EUR (imposte 30% + contributi 20% + commissione EOR 8%)
- Provider suggerito: EOR Provider B (onboarding più rapido in Germania)
- Mancano: Sozialversicherungsausweis + Steuer-ID — richiesti automaticamente tramite il portale EOR
Riconciliazione automatica Open Banking
L'IA recupera i movimenti delle banche turche tramite BKM ÖHVPS, li abbina automaticamente alle fatture e segnala le discrepanze. (Pulls bank movements via BKM ÖHVPS Open Banking standard + auto-matches invoices. Activation requires YÖS registration.)
- 1.247 movimenti bancari importati (9 conti)
- 1.198 fatture abbinate automaticamente (96.1%)
- 49 discrepanze: 12 differenze di importo, 8 pagamenti doppi, 29 incassi non identificati
- Azione: bozze di richiesta di rimborso pronte per 8 pagamenti doppi
Talenti da 17 paesi.
Con un clic.
3 küresel EOR sağlayıcı — colleghiamo i tre giganti EOR da un'unica interfaccia. L'IA sceglie il provider giusto, stima il carico fiscale, richiede automaticamente i documenti mancanti.
BKM ÖHVPS v2.0
Connettore pronto
Cortex include un connettore Open Banking conforme alla specifica ufficiale ÖHVPS v2.0 pubblicata da TCMB e BKM. Tutte le banche turche si raggiungono tramite un unico gateway BKM GEÇİT — l'elenco delle banche viene caricato a runtime.
Attivazione in produzione: lato cliente/operatore servono la pre-registrazione YÖS + certificato eIDAS QWAC + contratto BKM. ELPO offre consulenza lungo tutto il processo.
Dentro Cortex — nessun prodotto separato da acquistare Built-In, No Separate Product Required
Motore di workflow BPMN
Nessun server separato — il motore è integrato in Cortex. Deploy dei processi + versioni + user task + espressioni gateway + cronologia di audit.
- Definizione del processo (deploy + versione) — importazione XML
- Process instance + user task + gateway
- Flusso exclusive / parallel / conditional
- Service task — webhook + chiamata API
- Cronologia di audit (entered/exited/failed)
- Workflow di approvazione + scadenza + escalation
Data Governance + PII
Cortex analizza automaticamente il tuo PostgreSQL, individua i dati personali (TCKN/IBAN/e-mail/carta) e li maschera — pronto per la conformità KVKK + GDPR. Federated query per le SELECT cross-table.
Simulazione Digital Twin
Cortex simula i tuoi processi 1000 volte, produce le distribuzioni p50/p90/p95/p99 e individua il collo di bottiglia. Scenari what-if a supporto delle decisioni.
- Simulazione Monte Carlo (1000 iterazioni)
- Distribuzione p50 / p90 / p95 / p99
- Rilevamento dei colli di bottiglia + analisi di sensitività
- Confronto degli scenari what-if
- Throughput dei processi + ottimizzazione dei costi
MR Field Service (AR)
L'esperto remoto disegna in diretta sullo schermo del tecnico sul campo — marker, freccia, etichetta. Modello 3D dell'apparecchiatura + registrazione della sessione + collegamento all'ordine di lavoro.
- Collegamento WebRTC esperto remoto ↔ tecnico sul campo
- Viewer del modello 3D dell'apparecchiatura (.glb / .gltf)
- Le annotazioni AR (marker + freccia + etichetta) compaiono sullo schermo sul campo
- Registrazione della sessione + timeline + collegamento all'ordine di lavoro
- Posizione + prova fotografica + modulo di audit
Chiamate vocali con IA
Chiamate outbound autonome (Bulut Sesli Çağrı beta) — parla turco, comprende l'intento, fissa appuntamenti. Si innesta direttamente nella cadenza AI SDR.
- Chiamate outbound autonome (Bulut Telefon REST API)
- TTS turco (Türkçe Neural TTS) + riconoscimento vocale
- Classificazione dell'intento: interessato / non interessato / appuntamento / prezzo
- Appuntamento automatico + punteggio di interesse del lead nel CRM
- Registrazione + trascrizione + analisi del sentiment
- Cadenza AI SDR con step vocale (e-mail + voce combinate)
5 piattaforme RPA, una sola console
Attiva 5 piattaforme RPA da un'unica interfaccia. Callback webhook + tracciamento delle esecuzioni + trigger da BPMN.
- Kurumsal RPA Orkestratör: Bearer token + tenant + start jobs OData
- Workflow Otomasyon Bulutu: Webhook + API key trigger
- Açık Kaynak İş Akışı: API-KEY + workflow run
- Düşük-Kod Süreç Aracı: Instant flow webhook
- Webhook Otomasyon Aracı: Webhook trigger
Pubblicazione degli annunci di lavoro
Pubblica su 5 job board con un solo clic — il parser CV con IA struttura automaticamente le candidature e assegna un punteggio di match 0-100% rispetto all'annuncio.
- LinkedIn JobsGlobale
- IndeedGlobale
- Kariyer.netTR
- Yenibiris.comTR
- GlassdoorGlobale
Oltre 90 agenti IA · 14 provider 90+ Live AI Agents · 14 LLM Providers
Cortex AI utilizza Anthropic Claude, OpenAI GPT, Google Gemini, Groq, DeepSeek, Qwen, Mistral, Cohere, OpenRouter, Cerebras, Kimi, Together, HuggingFace, Anthropic Bedrock — 14 provider IA. Il fallback a catena gratuita (Groq → Qwen → Gemini → OpenRouter) mantiene i costi vicini allo zero con una latenza bassa.
Cortex AI Cervello Gestionale
Orchestratore che coordina tutti gli agenti IA. Briefing mattutino per il CEO, coda decisionale, sollecito dei follow-up.
Sales & CRM Suite
Oltre 10 agenti: qualificazione dei lead, previsione del churn, next-best-action, redazione delle proposte, customer 360°, analisi win/loss.
HR & Performance
Oltre 12 agenti: valutazioni a 360°, percorso di carriera, audit sull'equità retributiva, allerta precoce sul burnout.
Project & Workflow
Pianificazione degli sprint, previsione della capacità, rilevamento delle dipendenze nascoste, daily standup, facilitazione delle retrospettive.
Document & RAG
elpodocai + elpoknowledge: contratti, fatture, CV — OCR + NER + categorizzazione + query RAG in linguaggio naturale.
Help Desk & ITSM
Triage degli incident, rischio dei change, rilevamento dei pattern di problemi ricorrenti, catalogo servizi personalizzato.
Marketing & Social
elpopublish pubblica su oltre 30 canali, generazione di contenuti con IA, A/B test, lead magnet.
Finance & e-Document
Flusso di cassa, anomalie IVA, correzione automatica degli errori GİB, fattura elettronica (e-Fatura) dettata a voce, scoring dei fornitori.
Voice & Calls
elpovoice + elpotts + elpolive + bulut sesli sağlayıcı: call center autonomo, IVR vocale, TTS turco, traduzione in tempo reale, trascrizione.
Global Hire Agent
EOR (küresel EOR sağlayıcılar) per 17 paesi: contratto + payroll + compliance + confronto dei costi.
Open Banking Agent
Conforme a BKM ÖHVPS v2.0 — recupera i movimenti bancari + riconcilia le fatture + rileva le anomalie (per l'attivazione serve la registrazione YÖS).
Vibe Coding Agent
Linguaggio naturale → scaffold dell'applicazione (pagina + campo + workflow): scrive app in minuti, non in ore.
CV Parser + ATS
CV in PDF/DOCX → struttura JSON + punteggio di match 0-100% rispetto alla job description + classifica Top-N.
BPMN Engine
Motore di processo integrato: deploy + start + user task + espressioni gateway — nessun server BPMN separato.
Data Governance
Federated query + rilevamento automatico di 8 pattern PII (TCKN/IBAN/e-mail/carta) + mascheramento automatico + lineage.
Digital Twin
Simulazione Monte Carlo (1000 iterazioni, p50/p95/p99) — collo di bottiglia + sensitivity + what-if.
MR Field Service
AR (WebRTC + modello 3D) — l'esperto remoto disegna marker + freccia + etichetta sullo schermo del tecnico sul campo.
Tutto sotto un unico tetto
Dalla messaggistica alle videoconferenze, dall'archiviazione dei file al call center IA — Cortex si collega a ogni servizio ELPO tramite ElpoServicesApi. In più le integrazioni esterne (Office Suite, Google, WhatsApp, GİB).
elpochat
Messaging, channel management, bot integration
elpomeet
Video conferencing, screen sharing, meeting recording
elpodocs
Word, Excel, PowerPoint online editing
elpoflow
Workflow automation, no-code integration
elposearch
Full-text search, typo-tolerant, fast
elpobi
Business intelligence, dashboard, SQL query
elpobpm
BPMN workflow, process engine
elpostorage
S3-compatible distributed file storage
elpofiles
File sharing, sync, WebDAV
elpovoice
Speech → text, call transcription
elpotts
Text → speech, natural Turkish reading
elpolive
Real-time voice AI infrastructure
elpopublish
30+ platform social media publishing + AI content
elpoinpaint
Brush-based object removal on images
elpobg
Image background removal
elporesearch
Internet research with cited answers
elpointel
Metasearch, 70+ engines in a single query
elpoknowledge
Document chatbot, Q&A via RAG
elpopdftools
50+ PDF tools: merge, split, OCR, sign
elpopdf
HTML / Office → PDF conversion
elporemote
Remote desktop, field service support
elpowa
WhatsApp Web protocol connection
elpolangflow
No-code LLM flow designer
elpografana
Monitoring + agent analytics dashboard
elpocms
Headless CMS, content management
elpoagent
90+ AI agents + 82 endpoint execution engine
Office Suite
Posta, Toplantı, Dosya, Bulut Depolama (Office Suite)
Google Calendar
OAuth 2.0, two-way sync + iCal RFC 5545 export
WhatsApp Business
Meta Cloud API v21, webhook
Telegram
Bot API, messaging, webhook
e-Invoice / GİB
UBL 2.1, VKN validation, GİB direct integration
Bulut Sesli Çağrı
Outbound call + TwiML + Türkçe Neural TTS voice + recording webhook
Küresel EOR Sağlayıcıları
EOR contracts + global payroll + 17-country compliance
BKM ÖHVPS v2.0
Connector for the official TCMB Open Banking gateway (activation requires YÖS registration + eIDAS QWAC)
RPA Konnektörleri
RPA orchestration — bot trigger + callback (5 leading platforms included)
LinkedIn Jobs / Indeed / Kariyer.net
Job posting + XML feed + ATS application tracking
MCP Protocol
Model Context Protocol — JSON-RPC calls to external AI tools
A2A Protocol
Agent-to-Agent — .well-known/agent.json + interop with external AI agents
Compared module by module
A buyer usually arrives with one need — "I am looking for a CRM" or "I am looking for a help desk". So each of the thirteen module areas is compared against its own competitors separately, including the rows where we come up short.
Comparison based on data as of 8 September 2026
CRM & Sales
Competitors: Salesforce · HubSpot · Pipedrive · Zoho CRM · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Opportunity and pipeline management | yes | yes |
| Quoting (CPQ) | often an add-on or paid module | included |
| Turkish e-invoicing | specific to Turkey, usually absent | built in (e-Belge family) |
| WhatsApp inbox | extra integration | included, multi-line |
| Pricing | per user per month, tiered | free for 1–2 users, indefinitely |
Where they are stronger: Salesforce has a wider ecosystem (AppExchange) and deeper reporting.
Project Management
Competitors: Jira · MS Project · monday.com · Asana · ClickUp · Bitrix24
| Typical among competitors | Cortex | |
|---|---|---|
| Kanban / list / Gantt | yes (Gantt is an add-on in Jira) | all three included |
| Sprint, backlog, story points | strong in Jira | yes |
| Critical path, WBS, baseline | MS Project's territory | yes |
| Task templates | in most | yes |
| Recurring tasks | yes | yes |
| Projects and CRM in one product | needs a separate product | one product |
Where they are stronger: Jira's plugin ecosystem and MS Project's resource levelling go deeper. For large non-software construction planning MS Project is still strong.
Human Resources
Competitors: BambooHR · Personio · Workday · Bitrix24 HR · local payroll software
| Typical among competitors | Cortex | |
|---|---|---|
| Employee record, org chart | yes | yes |
| Leave and absence | yes | yes |
| Turkish payroll parameters | absent in non-Turkish products | built in — social security, banded income tax, stamp duty, cumulative base |
| Period-based parameters | — | yes (rates that change mid-year calculate correctly) |
| Leaver and handover flow | yes | yes |
Where they are stronger: The payroll engine and its parameters are defined; no payroll period has been run in production yet.
Help Desk
Competitors: Zendesk · Freshdesk · ServiceNow · Jira Service Management
| Typical among competitors | Cortex | |
|---|---|---|
| Tickets, SLA, queues | yes | yes |
| Knowledge base | yes | yes |
| Multi-channel (email, WhatsApp, web) | channels often charged separately | included |
| Support and CRM on the same customer card | separate product or integration | one product |
Where they are stronger: An agent sees the customer's open invoice and sales history on the same screen; with separate products that is an integration project.
Field Service Management
Competitors: IFS Cloud FSM · Microsoft Dynamics 365 Field Service · Salesforce Field Service · ServiceMax · Zoho FSM
| Typical among competitors | Cortex | |
|---|---|---|
| Work orders, appointments, routing | yes | yes |
| Mobile field app | yes | yes |
| Field staff see only their own work | needs configuration | built in as a rule |
| Service → invoice → CRM chain | integration | one product |
Where they are stronger: Visibility is a rule of the product rather than a setting, so a misconfiguration does not leak data.
Automation & Workflow
Competitors: Camunda · Bizagi · Signavio · Flowable · Power Automate
| Typical among competitors | Cortex | |
|---|---|---|
| Visual flow designer | yes | yes — drag-and-drop canvas, mini-map, zoom |
| State machine with transition rules | usually a separate product | yes — role, condition and auto-assignment per transition |
| Multi-step approval chain | yes | yes — including timeout and auto-approve on timeout |
| Rule-based automation (event to action) | yes | yes — task, status, assignee, due date and comment events |
| Process versioning and history | yes | yes |
| BPMN 2.0 XML import/export, timer and message events | Camunda's home ground | on the roadmap |
Where they are stronger: Camunda covers far more of BPMN 2.0 (timers, messages, sub-processes, DMN) than we do. Cortex's workflow runs on the product's own data, and that is also its strength: the flow sits on top of the task and the customer instead of shipping data to a separate engine.
Integrations & RPA
Competitors: UiPath · Power Automate · Zapier · n8n · Make
| Typical among competitors | Cortex | |
|---|---|---|
| Triggering robots and flows | from their own platform | all five are triggered from inside Cortex |
| Where the run result is stored | in their own console | in the Cortex record — you can see which job triggered it |
| Credentials and endpoints per connection | yes | yes |
| Import from Jira, MS Project and TFS | separate tooling | in the product |
| Building robots / screen recording | their core business | no — Cortex does not build robots, it runs them |
Where they are stronger: Cortex is not an RPA tool, it is an RPA orchestrator. You build the robot in UiPath; Cortex fires it at the right moment from inside the right job and writes the result back onto that job.
Documents & e-Signature
Competitors: DocuSign · Adobe Acrobat Sign · SharePoint · Bitrix24 e-Signature
| Typical among competitors | Cortex | |
|---|---|---|
| Multi-signer signature requests | yes | yes |
| Invitation channel (SMS / email) | usually email | SMS, email or wet signature |
| Audit trail and evidence report | yes | yes — including a verification screen |
| Document templates and auto-fill | yes | yes |
| Signature attached to the record | separate product, joined by integration | sits on the contract, quote or HR record |
| Signing in the field (mobile) | limited | yes |
Where they are stronger: DocuSign's international legal acceptance and certification coverage is broader. Cortex signing comes from the same house as the ELPO e-Signature family; for cross-border contracts the customer should still ask their own counsel.
ITSM & Asset Management
Competitors: ServiceNow · Jira Service Management · Freshservice · GLPI
| Typical among competitors | Cortex | |
|---|---|---|
| Incident, problem and change records | yes | yes |
| SLA and business-hours calendars | yes | yes |
| Asset inventory | yes | yes |
| Depot repair flow (device in and out) | often an add-on | in the product |
| ITSM and CRM on the same customer record | an integration job | one product |
Where they are stronger: ServiceNow's ITSM depth and process library are more mature at enterprise scale. Cortex wins where the same customer's contract, device and ticket need to live in one place.
Marketing & Social Media
Competitors: Hootsuite · Buffer · Sprout Social · Mailchimp · HubSpot Marketing
| Typical among competitors | Cortex | |
|---|---|---|
| Social scheduling and publishing | yes | yes — LinkedIn, Instagram, Facebook, X, TikTok, YouTube |
| Email marketing and template builder | yes | yes |
| A/B testing | higher tiers | in the product |
| Landing page builder | may be a separate product | in the product |
| SMS marketing | extra integration | in the product |
| Web visitor tracking and marketing ROI | higher tiers | in the product |
| Campaign and sales opportunity in one product | needs integration | one product |
Where they are stronger: On social listening, brand reputation and competitor analysis, Sprout Social and Hootsuite are deeper than we are. Cortex's advantage is that the chain from campaign to opportunity to invoice never breaks.
Reports & Analytics
Competitors: Power BI · Tableau · Looker Studio · Qlik Sense
| Typical among competitors | Cortex | |
|---|---|---|
| Report builder | yes | yes |
| Pivot tables and drill-down | yes | yes |
| Calculated fields | yes | yes |
| Cohort analysis | usually built by hand | a ready screen |
| Scheduled reports delivered by email | yes | yes |
| Data source | connects to anything | Cortex's own data — no setup or modelling needed |
Where they are stronger: Power BI and Tableau are general-purpose BI: they connect to any source and their visualisation range is wider. Cortex reporting is limited to its own data, but in exchange there is no warehouse to build, no model to write and no extra licence.
Communication & Contact Centre
Competitors: Slack · Microsoft Teams · Zoom · 3CX · Genesys Cloud
| Typical among competitors | Cortex | |
|---|---|---|
| Channels and direct messaging | yes | yes |
| Video meetings | yes | yes |
| Messages attached to a job or task | via add-ons | built in — the conversation sits on the record |
| Contact centre screen and canned responses | yes | yes |
| Softphone and PBX (SIP) integration | 3CX and Genesys own this ground | on the roadmap |
| AI call summaries and analysis | higher tiers | on the roadmap |
Where they are stronger: PBX integration and the softphone are written into the product but the field rollout is not finished; those rows say "on the roadmap" and will keep saying it until it is done. 3CX and Genesys have been doing this for years.
Data Governance & Compliance
Competitors: Collibra · Alation · Informatica · OneTrust
| Typical among competitors | Cortex | |
|---|---|---|
| Data catalogue | yes | yes |
| Data lineage | yes | yes |
| Data quality rules | yes | yes |
| Personal data (PII) detection | yes | yes — text and record scanning |
| Access reports and retention policy | yes | yes |
| Governance in the same product as the business data | a separate platform | one product |
Where they are stronger: Collibra and Alation specialise in enterprise data governance and manage dozens of sources at once. Cortex governs only its own data — but answering a data-protection question does not require standing up, feeding and licensing a second platform.
All of it in one product, one account, one invoice. Bought separately, CRM, projects, HR, help desk, field service, ITSM, marketing, reporting, communication and data governance mean ten subscriptions, ten integrations and ten support lines.
Tutti i nomi dei prodotti concorrenti appartengono ai rispettivi proprietari. Il confronto si basa sulle funzionalità pubblicamente disponibili al Q2 2026.
Cortex questions we get asked
What does the AI agent do on its own, and what does it bring for approval?
There are three levels of authority. Within its own authority the agent handles routine work itself — opening a task for itself, gathering data, drafting. When the work crosses that boundary, such as assigning a task to someone else, it brings the decision to you. Anything leaving the company always requires approval: email, WhatsApp, social posts. Accountability therefore stays clear — a person draws the boundary and the agent works inside it.
What software category does Cortex belong to?
As a container it is a work management platform: CRM, projects, HR, ITSM and finance in one product on one data model. Its AI layer sits in a field the industry names in several ways. The umbrella term is agentic AI — Gartner published its first Hype Cycle under that heading in April 2026 and noted it is an ecosystem moving at different speeds rather than a single category. The layer that coordinates Cortex's agents is what the industry calls AI orchestration (agent orchestration); Salesforce and IBM call the same work digital labor or a digital worker platform. "AI COO" is a metaphor for the role, not a defined product category.
What is Cortex?
Cortex is a work management platform running on the ElpoCore platform that brings CRM, project management, HR, finance, ITSM and BPMN into a single interface. AI agents prepare the work and produce suggestions; the person makes the decision.
Does Cortex make decisions on its own?
No. Cortex's principle is "AI prepares, a person decides", and it is written into the interface. Agents gather the data, make contradictions visible and lay out options; approval and the decision always stay with the user. That is the point that matters to a corporate buyer: audit and accountability remain with a person.
How does Cortex get a team pulling the same way?
Through the direction-setting flow. Three questions go to the managers the CEO picks: what has to change in your unit this quarter, what should we stop doing, what does success look like. The responses are synthesised, with shared themes, contradicting views and subjects nobody raised listed separately. That is not a decision but the picture put in front of the CEO — the CEO decides, and once published the agents track everyone against it. Not answering is a valid answer.
Is customer data kept in the same database as other customers?
No. Each customer runs in its own PostgreSQL database — a physically separate database, not row-level separation. Backup, restore, deletion and audit requests can be carried out for a single customer.
Does changing the AI model require a redeployment?
No. Prompts, model selection and parameters live in the database, not in product code. Upgrading a model is a record update; no build and no deploy.
Is e-invoicing bought separately?
No, it is built in. e-Fatura, e-Arşiv, e-İrsaliye and e-Defter run inside the platform, and because ELPO is on GİB's official private integrator list no separate integrator contract is needed.
Can Cortex be used free of charge?
It is free indefinitely for 1-2 users with no credit card. As the team grows you move to the per-user tariff.
Can you see who changed which record?
Yes. Who accessed what and who saved what is recorded, and per record you can see who changed what and when.
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