Neighborhood-based delivery model
Neighbor to neighbor delivery — ordering and distribution at neighborhood scale, not across the whole city. Faster delivery, lower logistics cost, warm neighborly ties.
Digital Weapon for the Neighborhood Shopkeeper Kapıya Gel
Kapıya Gel
Compete with the Neighbor, Race the Giants.
Big chain markets, fast-delivery apps and giant marketplaces squeeze the neighborhood shopkeeper a little more every day. Kapıya Gel lets the small market protect and grow its own customers with its own brand, in its own district.
Transparent pricing: a reasonable monthly plan plus a commission about a quarter of what the big platforms charge. Your own domain, your own logo, your own prices — the customer data stays with you. Delivery only inside your district, neighborhood-style.
My Neighborhood Greengrocer
District center · 1.2 km away
Tomatoes · 1 kg
Fresh · Locally grown
Village Bread
Baked this morning · Still warm
Estimated Delivery
Within 45 minutes
Shopkeeper Panel
E-Commerce for Neighborhood Markets
Grocer, market, butcher, greengrocer — regional delivery on their own domain and brand. Low commission, flexible plan.
Neighborhood Delivery
"The grocer on your street has to fight big chain markets and giant delivery platforms with the same weapons. Kapıya Gel is the biggest punch a small shopkeeper has."
Your courier or your own team — same day, usually within 1-2 hours.
Shopkeeper Bundle
Everything a Market Needs
E-commerce backbone, delivery management, payment integration, mobile + web — all in one bundle. Monthly plan plus a shopkeeper-friendly low commission (about a quarter of the big players').
Made for Your District
Serve only your own neighborhood — a neighbor-to-neighbor model. The customer orders from your street and you deliver the same day.
E-Commerce, Out of the Box
20+ categories, product cards, cart, coupons, campaigns, membership — all ready. Setup in one hour.
Same-Day, Even Hourly
Same-day, sometimes hourly delivery. Your courier or your own team handles neighborhood distribution — the cost is time, not fuel.
Flexible Payment
Cash at the door, card at the door, online card, bank transfer, member wallet — whatever your customer prefers. Invoicing compatible with your accountant.
Mobile + Web
PWA straight on the customer's phone — no need to ship through the App Store. Your own domain (mymarket.com) plus your own brand.
Stock & Reports
Stock drops on each sale, low-level alerts, daily/weekly sales reports, top sellers — through the shopkeeper's lens.
Online Within an Hour
Sign Up Today, Sell Today
No complex integrations, no waiting weeks. Apply today, start selling today.
01
Shopkeeper Sign-Up
The owner signs up in 5 minutes and adds products via Excel or manually.
02
Define Your Area
Pick the streets and neighborhoods you serve on the map — only that area can order.
03
Customer Orders
The neighbor opens mymarket.com on their phone, prepares the basket and picks a payment method.
04
Delivery
You receive the order, prepare it and deliver to the neighborhood yourself or via courier. Same day, usually 1-2 hours.
Shopkeeper Stories
Three Shops, Three Leaps
Grocer, butcher, greengrocer — each with their own pain, their own solution, their own gain.
Shop
Neighborhood Grocer — City Center
Pain Point
"A big chain market opened on the next street; my customers started drifting there."
Solution
With Kapıya Gel, he takes online orders in his own neighborhood. No need to chase customers — they order without leaving home.
Outcome
Steady neighbor customer base, a digital order channel established
Shop
Butcher & Deli — Big-City Neighborhood
Pain Point
"My younger customers shop on online platforms; I can't reach the demand for fresh products."
Solution
He offers fresh products to the neighborhood through his own branded app and gets order notifications via Telegram + WhatsApp.
Outcome
Weekend order volume clearly grew, online customers reached
Shop
Greengrocer — Around the City Market
Pain Point
"I get up early for the market, but evening sales for fresh produce are weak and spoilage is high."
Solution
On Kapıya Gel, an intraday flash campaign — an 'evening discount' alert goes out automatically to subscribed customers.
Outcome
Spoilage dropped, end-of-day stock was used more efficiently
Story From the Street
From the Neighborhood to the Door, Bringing the Neighborly Touch Back
Fast Delivery
By bike, in minutes
Doorstep Drop-Off
With a neighbor's trust
Hourly Route
One run, several stops
Warm Relationship
Your customer, your neighbor
Images are illustrative · Photos from Pexels.com / CC0 licence
The Shopkeeper's Edge
The Giants vs. the Local Shopkeeper
Big platforms own the customer and take 15-25% commission from the shopkeeper. Kapıya Gel stands beside the shopkeeper with low commission, and the customer data stays with the shop.
| Feature | Kapıya Gel | Big Chain Online Market | Fast-Delivery App | Marketplace Food/Market |
|---|---|---|---|---|
| Serves only your own district (neighborhood model) | ✓ | Region-based (big chain) | City/region-based | City-based |
| Shopkeeper's own brand + domain | yourbrand.com | chain's brand | app brand | marketplace brand |
| Mobile app under the shopkeeper's brand (App Store/Play) | ✓ | ✗ | ✗ | ✗ |
| Ownership of customer data | Shopkeeper owns | Chain owns | Platform owns | Platform owns |
| Commission rate | Low (monthly plan + symbolic) | — | 15-22% per order | 15-25% per order |
| Predictable flat monthly subscription | ✓ | — | Ads + commission mixed | Ads + commission mixed |
| Independent pricing control | Shopkeeper decides | Centralized (chain HQ) | Limited (campaign pressure) | Limited (campaign pressure) |
| Setup time | 1 day | None (chain-only) | Weeks (integration) | Weeks (store approval) |
| Mandatory minimum order amount | Shopkeeper decides | Fixed | Fixed | Fixed |
| Stock management (shopkeeper panel) | Built-in | Chain-specific | Manual / limited | Manual / limited |
| Neighborhood-targeted campaigns / push | ✓ | Generic | Limited | Limited |
| Cash on delivery | ✓ | ✓ | Limited | Limited |
| Card at the door (POS) | ✓ | ✓ | Limited | Limited |
| Online card + 3D Secure | ✓ | ✓ | ✓ | ✓ |
| WhatsApp Business order integration | Built-in | ✗ | ✗ | ✗ |
| Shop-specific loyalty / points | ✓ | Tied to chain programme | Tied to platform | Tied to platform |
| Local data residency (KVKK) | ✓ | Unclear | Limited | Limited |
| Local language + on-site support | ELPO team | Chain call centre | Limited | Limited |
Migros, Getir, Yemeksepeti, Trendyol and other brand names belong to their respective owners; the comparison is made on publicly available features under nominative fair use. Data is current as of this quarter and may change over time.
Why ELPO?
7 differences that set Kapıya Gel apart in neighborhood e-commerce
Big chain platforms eat the shopkeeper's commission and keep the customer data on the platform. Kapıya Gel does the opposite: it gives the neighborhood ecosystem back to the shopkeeper with their own brand, their own domain and low commission.
The shopkeeper's own brand · own domain
The order screen shows the shopkeeper's own name, own logo and own domain. The customer feels they are ordering from the grocer/greengrocer, not from a portal.
Low commission · shopkeeper-friendly pricing
Instead of the high commission rates of big chains, a transparent tariff that protects the shopkeeper's profit. The 'commission I pay vs. the customer I gain' balance favors the shopkeeper.
iOS + Android · white-label mobile
Two separate mobile apps for customers and couriers. A shopkeeper group can publish them under its own brand on the App Store / Play Store; shared infrastructure, separate identity.
Built-in WhatsApp Business API
Order confirmation, courier-on-the-way and delivered notifications go out automatically over WhatsApp. Customers ignore SMS and turn off push — but they always open WhatsApp.
Setup in one day
The shopkeeper applies, imports the product list into the system and starts selling the same day. Training is remote over WhatsApp, with video phone support.
Flexible courier model
The shopkeeper's own motorcycle courier, an independent courier or store staff can all take jobs from the same system. No fixed dependence on external logistics.
Local-language support · through a real shopkeeper's eyes
The support team develops the product by talking one-on-one with grocers, greengrocers and pharmacy owners. Not a 'far from the need' SaaS model, but a design that goes into the field.
Own Your Neighborhood
Apply today, start selling today. Shopkeeper-friendly plans, setup by the ELPO team, training over WhatsApp — not a phone call away, by your side.
White-Label · Partnership
ELPO works like your own software house
You do what you know best — sales, technical work, production, whatever your field is. We do what we know best: software. You market ELPO products under your own brand; ELPO handles development, updates and regulatory compliance in the background, just like your own team. Launch your own software brand without writing code or building a team — let's win together.
Your brand, your domain
ELPO products as if it were your own product — your logo, your colors, your domain. Your customer sees you, not the ELPO behind it.
You run your own business
Sales, technical support, production — stay in your field. We handle the software, the thing we know best; everyone on their strong side.
ELPO owns the development
ELPO builds the product, updates it and keeps it compliant with regulations — just like your own back-office software team.
Source-code sharing when needed
If needed, we also share source code depending on the agreement. The product truly becomes yours; your future isn't tied to a single vendor.
Become a partner / reseller White-Label & Source Code — details Let's talk about revenue-share, dealership, solution partnership, OEM and — subject to agreement — source-code sharing models.
FAQ
What is Kapıya Gel?
Kapıya Gel is an e-commerce and delivery platform for neighborhood grocery stores and local merchants. With a customer app, a business panel, and a driver app, it manages orders, routes, payments, and loyalty in a single system.
How is it different from large delivery platforms?
Kapıya Gel runs on a white-label, low-commission model; merchants sell online under their own brand and avoid paying high commissions to giant platforms.
Is there driver and delivery management?
Yes. The driver app handles order assignment, routing, and delivery confirmation; the business tracks every order from a single panel.
Data & Server Infrastructure
Kapıya Gel data in our own cloud, 24/7 uninterrupted
Not on a plain server — it is stored in our powerful private cloud infrastructure, built from physical servers that are entirely ours and hosted in high-security certified data centers. The servers are not rented or shared; the hardware, network and security layers are ours end to end. The same infrastructure protects every ELPO product.
Our Server Infrastructure Topology
Overall System Infrastructure Topology
Web portal → load-balanced web servers → HSM → PostgreSQL Cluster → database nodes. Primary Data Center + Disaster Recovery Center.
Physical Server Topology
Firewall → switch → HSM → cluster nodes → storage → replica server → long-term external backup. Dual center, dual line.
6-Node PostgreSQL Replication
Synchronous within a center, asynchronous between centers. Continuity with no data loss even if a node or a center goes down.
Data center names and addresses are not shared for security reasons. In other languages the labels inside the diagrams are translated into that language.
2
Geographically separate data centers
Primary Center + Disaster Recovery
6-node
PostgreSQL Cluster
Instant replication, no data loss
Load Balancer
Software load balancing
Service continues if a server fails
24/7
Monitoring · Support · Alerting
Uninterrupted operation
Our Data Centers
Two certified, high-security data centers. Each with: N+2 redundant UPS, dual generators, N+2 redundant cooling, FM2000 gas fire suppression and earthquake-code compliant construction.
Physical Server Inventory (two centers combined)
4
Firewall
4
Switch
4
Storage
6
Virtualization Server
2
HSM Device
2
Backup Server
2
External Disk Unit
6
Web + 6 Database Servers
Our Certifications · Management System Standards
ISO/IEC 27001
Information Security Management System
ISO 22301
Business Continuity Management System
ISO/IEC 20000-1
IT Service Management System
ISO 9001
Quality Management System
ISO/IEC 27001, ISO 22301 and ISO/IEC 20000-1 are mandatory for e-Belge (e-Invoice / e-Archive) special integrator status; with ISO 9001 we also certified our quality management.
VMware ESXi Cluster
For horizontal and vertical scaling flexibility, services are placed on virtual servers over a VMware ESXi Cluster. If one node fails, its virtual servers keep running on another node without interruption.
6-Node PostgreSQL Cluster
The portal runs on a 6-node PostgreSQL Cluster. If the primary node has an issue, Node-2 takes over automatically; Node-3 is dedicated to backup and reporting (no performance loss). All data is replicated asynchronously to the Disaster Recovery Center with a 15-minute delay — no data loss.
What is an HSM Device?
A Hardware Security Module (HSM) is dedicated security hardware that stores sensitive cryptographic keys in a physical environment and performs cryptographic operations in the most secure way. It keeps the fiscal seal and e-signatures used in e-Invoice/e-Archive signing safe — never entrusted to a third party.
System & Remote Access Security
The data centers are connected by a Site-to-Site VPN tunnel; remote access to the infrastructure is only via SSL-VPN. Servers are closed to the internet except for their service ports; remote connection is provided over RDP through the SSL-VPN on the firewall.
Data Center Access (ISO 27001)
Under ISO 27001 Information Security, system/network administrators' entry to the server rooms is logged via request form → management approval → an authorized card issued against a signature/declaration.
Business Continuity Plan
The storage has two controller cards; if one fails the other keeps serving without interruption. If both fail, the portal runs with no data loss from the PostgreSQL cluster on the instantly replicated ESXi. If the primary data center goes down entirely, service continues from the DR center.